Technical Sales Support Manager - Broad Acre at BASF East Africa Ltd

The successful candidate for the Technical Sales Support Manager – Broad Acre position will drive technical excellence and farmer engagement for BASF’s crop solutions. This role combines hands-on technical support with strategic relationship building, training, and market development. The successful candidate will lead farmer mapping and loyalty programs, manage demo trials, and provide in-field guidance throughout the crop cycle. This is a high-impact role for a technically skilled, customer-focused professional with strong agronomy expertise and a passion for delivering results. 
Duties will include the following: 

• Deliver technical training on broad acre products and crop knowledge to the sales team.
• Map and maintain an active database of broad acre farmers for strategic business development.
• Build and manage a farmers’ club and loyalty program to strengthen relationships and retention.
• Conduct daily farmer visits, understand needs, and recommend tailored BASF solutions.
• Ensure timely, error-free delivery of prescribed orders in collaboration with RSMs.
• Support farmers throughout the crop cycle, from land preparation to harvest.
• Manage demo trials, including pre-launch trials, and share performance reports with teams.
• Generate farmer testimonials and support marketing initiatives for BASF solutions.
• Investigate and resolve complaints promptly while maintaining high customer service standards.
• Compile trial data and commercial insights into actionable information for sales and marketing teams.

WHAT YOU OFFER

• BSc in Agronomy or Agriculture
• Minimum 5 years’ experience in broad acre crop segment in Kenya
• Strong crop protection and agronomy expertise, especially in row crops
• Proven farmer relationship management and solution-based approach
• Excellent analytical, technical, and entrepreneurial skills with high integrity and business acumen