Terms of Reference for Empowering Tea Communities in Kenya Communication Plan Development at Action Aid

Role of the Consultant

The consultant is expected to:

• Develop a communications strategy that adheres to protocols set by ActionAid Kenya and Ethical Tea Partnership. This task should ensure that the developed ETP communications strategy is an excellent fit into the existing AAIK communication strategy.
• Develop and present media-specific documents media plans, objectives, and strategies.
• Develop a day-to-day communication strategy with key partners.
• Develop a reporting mechanism on campaign performance with the ability to distill and curate insights and findings.
• Develop messaging and content development procedures for an external audience.
• Develop digital content strategy and digital editorial guidelines.
• Develop brand strategy and guidelines.
• Conduct an overview of the AAIK communications strategy and make recommendations, if any, emanating from changing contexts.

Desired expertise and educational qualifications

• Bachelor's degree in Marketing, Communications, English, Advertising or Journalism
• 5+ years’ experience in communications, marketing, public relations, and/or agency environment
• Deep understanding of the media landscape – electronic and print; offline and online.
• Excellent written and verbal communication geared towards strategic development.
• Experience with metrics and reporting.
• Experience with creative direction, including print, digital, photography and video.
• Exceptional interpersonal skills and the ability to work with a variety of team members in all capacities.
• Strong ability to think creatively, solve problems, set priorities and work under pressure.