Trade Marketing Manager at Bridge Talent Management

Key Responsibilities

• Develop and implement trade marketing plans aligned with brand and business objectives.
• Drive visibility, activation, and in-store execution for all brands across key outlets and channels.
• Collaborate with the Sales and Brand Marketing teams to ensure seamless execution of promotional activities.
• Plan and manage brand activations, including events, tastings, sponsorships, and seasonal campaigns.
• Monitor trade marketing budgets, ensuring efficient allocation and ROI tracking.
• Conduct market visits and competitor analysis to identify opportunities for growth and visibility improvement.
• Build and maintain strong relationships with distributors, trade partners, and key accounts.
• Ensure brand guidelines are upheld across all trade executions and visibility materials.
• Analyze trade data and consumer insights to refine trade marketing strategies.
• Lead and mentor a team of field activation and merchandising staff (if applicable).

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5–7 years of experience in Trade Marketing, preferably within the alcohol or FMCG industry.
• Proven experience in brand activations, trade visibility, and channel marketing.
• Strong understanding of brand positioning and shopper marketing dynamics.
• Excellent project management, communication, and negotiation skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Proficiency in MS Office and familiarity with trade marketing tools and reporting systems.