Trade Marketing Manager at Premier Foods Limited

The main duties and responsibilities will entail: -

• Develop the trade marketing strategy for the company in the view of market trends, trade opportunities and innovations.
• Create a successful marketing plan based on the marketing strategy and measurable objectives.
• Position & brand the company creatively by constantly increasing customer engagement in order to achieve high levels of company visibility in the market.
• Measure and report on the performance of marketing campaigns, gained insights and assess against goals.
• Understand and develop channel business plans/ SLAs in liaison with the sales team leaders & customers to optimize the channel value and potential. 
• Align with the marketing strategy to drive brand and pack presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities with the focus to create pull from the distributor/customer and target consumersin both modern, horeca & general trade.
• Carry out market research in order to keep up to date with customer trends as well as predicting future trends.
• Steer market research, intelligence and conceptualize new products for the market.
• Establish and maintain good corporate relations and implement a customer care management program by channel.
• Frequent visits and or communication to customers in a more consistent and prescribed sequence and record feedback at each visit corrective actions.
• Develop monthly marketing reports to measure success of programs running and Profit & Loss for the same by channel.
• Develop custom brand and pack management plans by category for the different channels, and submit updated summaries on brand exposure to management each month.
• Monthly analysis and reporting to gauge success of the marketing activations and trade programs.
• Check and analyze execution reports for the different channels to ensure compliance and engage corrective actions with the regional teams.

The ideal candidate will have the following qualifications: -

• Bachelor’s Degree in marketing, business, communication or related field.
• 6 years’ experience in marketing.
• Qualified Chartered marketer will be an added advantage.
• Energetic and aggressive with personal selling experience with wide sales network.