Trade Marketing Manager - Reliever at Wasoko

We're looking for an exceptional Trade Marketing Manager Reliever who is excited about unlocking the potential of the informal economy and inspired by our mission to empower the local merchants responsible for over $600 billion of sales across Africa every year. You will be responsible for driving the success of effective marketing, advertising and promotional activities of the market so as to achieve the departmental KPIs and business goals.

Locations: Nairobi, Kenya

Duties & Responsibilities:

• Lead Trade Marketing Strategy development to attain defined business objectives across product and market segments
• Head responsibility to propose, develop and execute programs created to enhance trade presence and grow market share.
• Prepare trade promotional plans by market/channels.
• Coordinate trade media placements, and public relations programs, host events, and shows and participate in all community events or road shows.
• Provide marketing assistance to the sales team by ensuring they are well-kitted and aligned with brand guidelines in the market.
• Ensure branch launches are well prepared with trade marketing
• Responsible for managing and monitoring the Trade Marketing investment monthly.
• Coordinate communication of price, product and pack changes to customers. Drive private label uptake/demand across customer segments.
• Engage with customer segments on the ground to get feedback on customer experience, brand visibility, product understanding, competitor moves and any strategic information to the business.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Work closely with Customer Service and, Brand teams, to enhance processes linking corporate brand-building activities as well as Product Development activities with Sales activities.

Requirements

• 3-5 years' experience in Trade Marketing or advertising
• Bachelor’s Degree / Diploma in Marketing/ Administration / Business studies
• Minimum 1-2 years of Retail or FMCG experience
• Possess business acumen and communication skills
• Good analytical skills, positive attitude and can take on new responsibilities