Trade Marketing Specialist - Biscuits at Mondelez International

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

Key Responsibilities

• Category commercial plan (6 months & below) for the respective category across all ROA markets
• Manage Category promotional strategy across channels/ customers and communication to stakeholders
• Support the preparation of NPD and Marketing Activities selling story to ensure implementation of launch and activities.
• Analyse, evaluate and communicate the category performance across channels and customers
• Assesses delivery of the category Gross to Nett (Trade Spend) target versus contract and manage consolidation of the category forecast across channels and customers
• Responsible for category forecasting by channels and customer and manage the sales input (bottom-up forecast) to the monthly Integrated Business Planning (IBP) cycle.
• Coordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
• Actively launch/activate/track implementation and performance on new product launches, activations and promotions, also conducting post evaluations to be shared with the commercial organization.
• Manage category portfolio operational issues (e.g. skus code change, transition for code change) to ensure no disruption in day-to-day operation across channels and customers.
• Plan and execute point of purchase (POP) 5Ps tactics that underpin the delivery of AC targets & reflect the category strategy.
• Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success for the category and markets
• Create and Manage POB and POS deployment for respective categories across ROA markets.
• Support and Input in Annual planning process.
• Review and Drive the MSL for the respective categories across all markets and channels.
• Complete and publish certain ROA dashboards and reports which is across all categories.
• Ensure that certain Sales Incentive Programs are kept visible during the year/

Qualification and Experience

• A relevant Commercial Degree or Diploma or equivalent qualification is required
• 3-5 year's experience in FMCG with experience in Sales/Trade Marketing and/or Insights
• 3-5 years’ experience in Shopper/Trade Marketing Activation strategies
• Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
• Well versed in the use of Nielsen/IRI and retailer specific systems would be an added advantage
• Understand promotional tactics, execution and fulfilment processes

Knowledge and Skills:

• Relevant sales &/or sales operations experience
• Highly articulate with good written and verbal communication skills
• Ability to work with multiple stakeholders
• Proven Space and Category Planning knowledge
• Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
• Excellent client facing, communication and administrative abilities required
• Understanding of the principles of Customer vs Shopper Marketing and Category Management
• Flexible and entrepreneurial
• Basic understanding of customer packed goods industry, the channels in which our products are sold and account specific market