Market Researcher at Ubongo

RESPONSIBILITIES:

Market Research and Analysis:

1. Working with the Director of Growth, collect data in prospective markets, including audience preferences, producers of similar content, and overall key marketplace data that will inform entry and expansion into the identified countries
2. Lead and manage research to inform market entry and expansion decisions including:
3. Setting clear goals
4. Understanding the market, the landscape, and its nuances
5. Choosing the mode of entry/expansion
6. Forecasting
7. Identifying key risks and opportunities
8. Determining feasibility
9. Relationship mapping
10. Design, develop and execute qualitative and quantitative research and analysis
11. Tracking the market and industry trends to support leadership decision making
12. Ability to analyze and interpret data to identify patterns and solutions
13. Collect data from multiple sources and use it to forecast trends
14. Compare current trends to future expectations to support strategic decision making
15. Collecting data on audiences, competitors, and market place and consolidating information into actionable items, reports, and presentations for use by various stakeholders
16. Understand Ubongo’s key objectives and design surveys to discover prospective audience’ preferences
17. For each identified market, perform valid and reliable market research including but not limited to PESTEL and SWOT analysis, and/or any other key market entry and expansion indicators
18. Leverage available online and offline data to feed into our market research activities, and further, catalog the findings to be used for decision making
19. Provide competitive analysis on various companies’ market offerings, identify market trends, business models, and methods of operation
20. Remain fully informed on market trends, and other parties researches and use these learnings to implement best practices in our processes

Support the Marketing and Development team to craft marketing plans and resource mobilization:

• Provide accurate and timely data to the marketing team that will inform Ubongo’s marketing strategies across various countries in Africa
• Inform the development team on shifting trends in the market that will inform our resource development and fundraising efforts

Support in Product Development:

• Share important market research data and insights that will support the development of our products and solutions that respond to our audience's needs.

REQUIREMENTS: KNOWLEDGE, EXPERIENCE, and QUALIFICATIONS:

ESSENTIAL:

• Bachelor's degree in Statistics, Marketing, or related field
• 2 to 3 years experience in marketing, market research, or related field
• Posses search engines, web analytics, and business research tools acumen
• Strong communication and presentation skills
• Working knowledge of CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Strong analytical and critical thinking
• Deep knowledge of data warehousing, and mining
• Use of statistical software to manage and organize information
• Data visualization

PREFERRED:

• Excellent knowledge of statistical packages (SPSS, SAS, or similar), and working with databases
• Have a commitment to Ubongo’s Mission and Principles and a desire to create fun, localized, educational content
• Familiarity with the media and broadcast industry across Africa
• Ability to work in a Multicultural setting
• Good at dealing with ambiguity and problem solving
• Able to work with people