Web Analyst – Freelance at Greenpeace

Main duties 

Web Analytics & Tracking

• Implement and manage GA4 and Mixpanel tracking across all digital properties
• Configure and maintain Google Tag Manager implementations
• Develop UTM tracking standards using Burlo

Reporting & Dashboards

• Create and maintain Looker Studio dashboards for performance insights
• Generate regular analytics reports for stakeholders
• Deliver data-driven recommendations to improve digital performance

A/B Testing & Optimization

• Conduct A/B testing using Convert for landing pages and campaigns
• Perform heatmap analysis using Hotjar to improve UX
• Implement optimization strategies based on test results

Web Publishing & Content Management

• Manage web publishing across WordPress (P4) and HubSpot platforms
• Build and maintain petition pages and digital campaigning tools
• Implement and manage web analytics tracking across GA4 and Mixpanel
• Create and maintain dashboards in Looker Studio for performance reporting
• Conduct A/B testing and optimization experiments to improve digital performance

Collaboration & Support

• Support email marketing and audience segmentation activities
• Collaborate with database and fundraising teams on digital initiatives
• Provide technical support and troubleshooting to digital campaigners
• Deliver data-driven recommendations and insights to support organizational goals
• Support digital fundraising appeals and donation platform testing
• Maintain strong relationships with internal stakeholders and global partners
• Other job-related tasks as assigned

Qualifications and Experience 

• Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.
• Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.
• Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.
• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.
• Strong HTML/JavaScript/CSS skills for web development and advanced customizations.
• Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).
• Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.
• Digital fundraising support experience, including donation platform testing and audience/key events building for ads.