Web and Social Media Officer at Action Aid

The Role:

• Do you live and breathe social media? Are you obsessed with insights and analytics? Ready to put your unique ideas to use fighting the climate crisis and social injustice?
• As Web and Social Media Officer, you’ll provide tactical and operational support managing ActionAid International’s social media channels and website. You’ll be responsible for evaluating our social performance through data-gathering and analytics and acting appropriately on the finding to improve our platforms.
• Experienced at building engagement and growth across social media channels, you’ll have access to a wealth of powerful content and compelling messaging, which you’ll help develop into high-performing posts that gain cut-through and prompt conversations across X, Facebook, Instagram, LinkedIn and TikTok.  
• You’ll use your excellent communication skills to build relationships across the federation and with external stakeholders, to develop innovative social and digital strategies to launch multi-country campaigns and fundraising appeals. 

Who we're looking for: 

• Demonstrable success in growing engagement and increasing an organisation’s profile through social media platforms.
• Experience of managing social media platforms, including engagement, analytics and risk/crisis management of external channels and conversations.
• Experience of writing for different audiences and ability to breakdown complex information into compelling copy for social posts, blogs and news stories.
• Previous experience of delivering digital or communications strategies for charities, NGOs, political or campaigning organisations.
• Experience using web analytics platforms (preferably Google Analytics) and social media analytics tools.
• Experience managing websites with multiple functionality - e.g., fundraising, supporter engagement, policy informing, working with various Content Management Systems (including Drupal).