Web & Social Media Officer at Action Aid

As the Web & Social Media Officer, you’ll be joining a high-performing team, responsible for delivering significant growth in ActionAid’s online presence, whilst creatively amplifying stories and work from around the federation. You will provide tactical and operational support to the Campaigns and Communications Team, the Global Secretariat and, when required, the wider Federation.

You’ll use your exceptional web and social media skills to build relationships and work closely with ActionAid countries to amplify their visibility and develop stories with both national and international significance.

Who we’re looking for:

• Previous experience of delivering digital or communications strategies for charities, NGOs, political or campaigning organisations.
• Experience using web analytics platforms (preferably Google Analytics), with the degree of proficiency required to run reports and provide others with basic training.
• Experience using social media analytics tools with the degree of proficiency required to run reports and provide others with basic training.
• Experience working with various Content Management Systems (including Drupal) with the degree of proficiency required provides others with basic training.
• Experience managing a ticket-based maintenance backlog for website development.
• Experience of developing in-depth audience insights and flexible tools to respond to engagement opportunities.
• Experience of managing social media platforms, including engagement, analytics and risk/crisis management of external channels and conversations.
• Demonstrable success in growing engagement and increasing an organisation’s profile through social media platforms.
• Experience of writing for different audiences and ability to breakdown complex information into compelling copy for social posts, blogs and news stories.
• Experience managing websites with multiple functionality - e.g., fundraising, supporter engagement, policy informing.
• Proven experience of planning and coordinating priorities and creating processes and tools to support effective planning.
• You should also have knowledge of emerging trends in digital community building and content.