Consumers in rural Africa want and need to buy products which they know will change their lives for the better: solar lights, fuel efficient cook stoves, alternative cooking fuels (to charcoal), water purifiers, educational tools (like cheap tablets)... and so much more.
These consumers need a brand that they can trust, that has deep roots in their community and is there to stay: to offer a wide selection of quality products; and to give them warranty and repair support when things go wrong. Because these consumers are often living tough lives on very low incomes, they need that brand more than anyone.
That brand is Heya!
We are launching in Kenya but have pan-African intentions.