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  • Posted: Dec 2, 2025
    Deadline: Dec 9, 2025
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  • From a small beginning in 1979, Glacier Products Ltd has expanded to become the market leader in the ice cream industry in East African region. The company's headquarters are based on Road A off Enterprise road in Nairobi's Industrial area in ultra-modern premises that house its head offices, production and storage facilities.
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    Brand Manager (FMCG)

    As our Brand Manager, you will own the end-to-end brand strategy, from insight to execution. You will lead brand plans, grow market share, strengthen brand equity, and deliver exceptional consumer experiences across all touchpoints.

    Key Responsibilities

    • Develop and execute annual brand plans that drive growth and profitability.
    • Lead ATL, BTL, digital, and in-store campaign strategy and execution.
    • Conduct continuous market, consumer, and competitor analysis to identify opportunities.
    • Partner closely with Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver brand objectives.
    • Manage budgets efficiently and ensure high ROI on marketing activities.
    • Track brand performance and generate actionable insights and reports.
    • Collaborate with agencies on creative development and media strategy.

    What We’re Looking For

    • Bachelor’s degree in marketing, Business, or related field.
    • 4–6 years’ experience in brand management, preferably in FMCG.
    • Strong analytical skills with a passion for consumer insights and data-driven decision making.
    • Proven experience managing campaigns, innovation projects, and cross-functional teams.
    • Excellent communication, creativity, and leadership abilities.
    • Ability to manage multiple priorities in a fast-paced environment.

    go to method of application »

    Assistant Brand Manager

    We’re looking for a proactive, data-driven Assistant Brand Manager to support the development and execution of brand strategies that drive awareness, growth, and market impact. You’ll work closely with cross-functional teams to deliver campaigns, analyze performance, and ensure consistent brand excellence across all touchpoints.

    Key Responsibilities

    • Support brand planning, campaign development, and go-to-market execution.
    • Coordinate with creative, digital, sales, and agency partners to deliver brand assets and activations.
    • Monitor category trends, competitor activity, and consumer insights to identify growth opportunities.
    • Track brand and campaign performance, preparing regular reports and recommendations.
    • Manage budgets, timelines, and stakeholder updates to ensure smooth project delivery.
    • Contribute to packaging, product innovation, and brand experience projects.

    What We’re Looking For

    • Degree in Marketing, Business, Communications, or related field.
    • 1–3 years’ experience in brand, marketing, or commercial roles (FMCG experience is a plus).
    • Strong analytical mindset with proficiency in data tools and reporting.
    • Creative thinker with excellent communication and project management skills.
    • Agile, collaborative, and eager to learn.

    Method of Application

    Send your CV and portfolio (if applicable) to recruitment@dairyland.co.ke . Deadline: 9th December 2025

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