Brand Manager (FMCG) at Glacier Products Limited

As our Brand Manager, you will own the end-to-end brand strategy, from insight to execution. You will lead brand plans, grow market share, strengthen brand equity, and deliver exceptional consumer experiences across all touchpoints.

Key Responsibilities

• Develop and execute annual brand plans that drive growth and profitability.
• Lead ATL, BTL, digital, and in-store campaign strategy and execution.
• Conduct continuous market, consumer, and competitor analysis to identify opportunities.
• Partner closely with Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver brand objectives.
• Manage budgets efficiently and ensure high ROI on marketing activities.
• Track brand performance and generate actionable insights and reports.
• Collaborate with agencies on creative development and media strategy.

What We’re Looking For

• Bachelor’s degree in marketing, Business, or related field.
• 4–6 years’ experience in brand management, preferably in FMCG.
• Strong analytical skills with a passion for consumer insights and data-driven decision making.
• Proven experience managing campaigns, innovation projects, and cross-functional teams.
• Excellent communication, creativity, and leadership abilities.
• Ability to manage multiple priorities in a fast-paced environment.