Creative Designer at Peach Cars KE

Role Overview

• As the Creative Designer, your responsibility is to raise the standard of everything our customers see from us. You will turn briefs into content that stops the scroll, earns trust and brings people to the yard: paid ads, social content, listings, events, signage and above the line work.
• This is a hands-on role for a mature creative who can own ideas end to end. You bring the concept, design it well, deliver it on time, and know how to tell whether it worked. Your work feeds lead generation directly, so creative quality and commercial results matter equally here

Key Responsibilities

• Specifically, the Creative Designer at Peach can expect to lead/own the following elements:

Creative concepts and campaigns:

• Turn marketing briefs into strong creative concepts, then carry them through to finished work across digital, print, outdoor and events.
• Develop campaign key visuals and extend them consistently across every format and channel.
• Bring your own ideas to the table. Spot trends early and adapt them quickly for the Kenyan car buyer and seller.

Performance creative:

• Design paid social and digital ads for Meta, TikTok and Google, with separate creative for buyers and sellers.
• Build creative variations for testing, and use the results to sharpen the next round.
• Design for the thumb: strong hooks, clear offers and a visible call to action in the first seconds.

Content and video:

• Produce short form video, motion graphics and edits for TikTok, Instagram and YouTube, including product videos and walk arounds.
• Create graphics, carousels and templates that make our listings look premium and easy to shop.
• Support influencer and creator content with assets, edits and brand guidance.

Brand, offline and Above The Line:

• Apply the Peach Cars Brand Book with discipline, and help evolve it as the brand grows.
• Design artwork for signage, billboards, branch branding, event materials and merchandise, with print-ready files and in situ mock-ups.
• Support TV, radio and outdoor campaigns with key visuals, storyboards and supporting assets.

Process and delivery:

• Work through the team's creative brief process: confirm the brief, share work in progress, close the feedback loop, deliver final files.
• Manage several jobs at once against agreed deadlines, and flag risks to timelines early.
• Keep an organised asset library and reusable templates so the team moves faster.
• Brief and review work from external agencies, freelancers and printers where needed.

Qualifications & Experience
Must-Have Qualifications

• 4 - 6 years in graphic design, content design or creative production, with at least 2 years in an agency or a fast-paced in-house marketing team.
• A track record of performance creative for social and digital channels, ideally in automotive, e-commerce, property, retail or another consumer brand.
• Experience taking work from concept to print and digital production, including large format.
• Degree or diploma in graphic design, visual communication or a related field, or equivalent professional experience

Nice-to-Have Qualification

• Experience creating content for TikTok, including native formats and trends.
• 3D, CGI or vehicle retouching experience.
• Copywriting ability in English and Swahili, including Sheng where it fits the audience.

What Success Looks Like

• By the first 30 days, success means you’ve learnt the brand, the funnels and the brief process. Delivered live work across paid, social and listings. Built a working template kit.
• By 90 days, success means you’ve led at least one campaign from concept to launch. Set a visible step up in creative quality. Turned briefs around reliably against agreed timelines.
• By 6 months, success means you’ve become the go-to creative voice in the team. Contributed creative that measurably lifts ad and content performance. Helped raise the standard of agency and freelance work.

We will judge the work on three things: the quality of the idea and craft, the results it drives, and the speed and reliability of delivery.

Other Job Details
Attitudes & Behaviors

• Embraces and exemplifies Peach Cars’ values of Challenge, Respect, and Ownership
• Creativity: You have ideas of your own and the taste to know which ones are worth making. Your portfolio has work that people remember.
• Ability: Your craft holds up across formats, from a 15 second TikTok to a roadside billboard. You do not need hand-holding on the basics.
• Efficient: You work fast without cutting corners. You plan your week, hit deadlines and build systems that save time on the next job.
• Mature: You take feedback without ego, defend good work with reasons, and know when a brief needs challenging. You own your mistakes and fix them.
• Commercially minded: You care whether the work sells. You read the numbers on your ads and content, and let them shape your next idea.
• A team lifter: You raise the bar for the people around you, share what you know, and make the whole team's output better.