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  • Posted: Feb 28, 2025
    Deadline: Not specified
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  • Mastercard is a leading global payments & technology company that connects consumers, businesses, merchants, issuers & governments around the world.
    Read more about this company

     

    Director, Area Marketing

    Overview

    • Mastercard is looking for a strategic, passionate and high impact Marketing Director tlead multiple marketing disciplines across East Africa
    • We're looking for an outstanding professional whis:
    • driven and inherently curious, always eager tfind a better way tdthings and take things tthe next level.
    • works well under demanding timelines and has a keen eye for detail, able tdeliver projects tthe highest level.
    • excels at building relationships and strives for excellence in everything you do.
    • This is an excellent opportunity tjoin one of the world’s leading technology companies. Mastercard is a force for good, working thelp empower and include people around the world. Our success is driven by the skills, experience, integrity and mindset of the talent we hire. We attract and retain top talent from diverse backgrounds and industries by building a world-class culture based on decency, respect and inclusion. Find out more about working at Mastercard here

    Role Responsibilities:

    • Develop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc., ensuring all initiatives are both locally relevant and in alignment with country, regional and cross functional priorities
    • Build and execute consumer, customer and merchant activities/promotions in the areas of card issuance; cardholder activation, usage and loyalty programs
    • Application and customization of marketing assets (consumer intelligence, brand, sponsorships and partnerships) tdevelop valued and differentiating programs
    • Collecting and analyzing market data as well as conducting specific market researches in order tput forward an insight led activities proposals
    • Develops metrics and specifications ttrack campaigns & activities program performance, measures program performance, and makes recommendations based on results
    • Work closely with creative, media, digital, activation & research agencies. This includes briefing, development & securing all necessary approvals of all projects.
    • Supervises marketing team, ensures compliance tgoal setting and performance appraisal processes, identifies and coaches top talent within own team
    • Manage marketing budget including preparing monthly and annual budget forecasts; set control procedures; ensure full compliance with Mastercard rules & policies

    Skills and Experience

    • Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels
    • Demonstrated ability in establishing collaborative relationships with partners, agencies and cross functional counterparts and representing the voice of the local market
    • Extensive experience and demonstrated success in consumer marketing, with additional experience in B2B, B2B2C and/or sponsorship Marketing
    • Experience in supervising, coaching, and motivating marketing teams
    • Ability tnavigate a matrixed organization with multiple internal stakeholder groups

    go to method of application »

    Director, Product Management

    • The Director, Product Management, will lead the scaling of the Community Pass platform, focusing on Community Pass Rails & Payments. This position calls for a strategic leader with expertise in product management, commercialization, and performance management.

    The key responsibilities:

    • Develop a deep understanding of the landscape, needs, pain points, and drivers within the vertical to become the subject matter expert.
    • Translate stakeholder insights into a targeted product strategy, aligned with Community Pass (CP) strategic goals and market demands.
    • Build and maintain a comprehensive, updated, and fully socialized roadmap that ensures product competitiveness and alignment with CP priorities.
    • Identify and document product and solution requirements with high-quality standards, guiding the vertical product through the full Studio process as needed.
    • Ensure up-to-date product collateral, including template legal agreements, pricing manuals, and customer-facing documentation.
    • Develop and execute a go-to-market strategy, collaborating with non-traditional partners and supporting sales colleagues in partner discussions.
    • Define a sustainable commercial model, including business case and pricing, that supports all stakeholders and adapts to the evolving GTM approach and product landscape.
    • Drive commercialization readiness, articulating business opportunities, revenue drivers, and profit and loss (P&L) considerations.
    • Partner with the Humanitarian & Development platforms team to define and deliver robust product requirements with the support of O&T resources, enhancing both the vertical product and the broader Community Pass platform.
    • Lead continuous product improvement, delivering customer value by addressing pain points and ensuring product relevance.
    • Monitor the commercial model’s effectiveness and refresh it as the vertical product and GTM strategies evolve, ensuring the product’s long-term sustainability and growth

    All About You

    • Passionate about transforming lives at the Base of the Pyramid consumers, with an ability to uncover needs and design features to serve this unique segment
    • Proven experience launching and scaling new product deployments, with sustainable commercial models
    • Ability to engage high level stakeholders and partners in support of sales activities
    • Demonstrated ability to work within and across geographic boundaries within a matrix environment, comfortable with fast and fluid environments, good team player and manager
    • Experience operating across complex ecosystems and with technology teams is advantageous
    • Knowledge of digital tools, and the payments industry a plus

    Method of Application

    Use the link(s) below to apply on company website.

     

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