Fresh Jobs at The Coca-Cola Company

What You will Do:

• Responsible to generate insights and scenario planning in the areas of System NSR, Value Chain and P&L in service of the Operating Unit’s performance management and decision-making processes. Partner with senior leaders, Planning, Competitive Analysis and Insights Lead as well as Business Insights Lead and FP&A Lead to manage the financial quantification of Long-Range Plan, Annual Business Plan, Monthly Rolling Estimates grounded and integrated in the overall Business Planning at the Operating Unit level, to drive alignment across multiple senior stakeholders, and to develop the key insights needed to inform strategic and operational actions, including:
  • Coordinate with Business Insights and FP&A leads to prepare and provide local business plan insights assumptions for Long Range Plans, Annual Business Plans and Rolling Estimates.
  • Financial forecasting: analyze forecasts, develop and discuss insights with stakeholders, and plan takeaways for System NSR and System P&L.
  • Actively involved and contribute (co-lead) to the Operating Unit Monthly/Quarterly Performance review routines with franchises, Operating Unit Leadership Team and Center.
  • Comprehend and leverage bottler financials implications as a result of Scenario Planning Modelling, contingency, what if? To drive decisions.
• Responsible for stewardship and optimization of information in the areas of System Value Chain, P&L and Scenario Planning within the OU, including:
  • Design and implement information sharing protocols with all bottlers in the Operating Unit.
  • Drive the Operating Unit Finance Digitalization agenda with regard to System Economics (i.e. System Revenue dashboards, System Economic Tools) as well as integration of those with the other digitalized platforms (e.g. TFS, Hyperion) to support decision-making and productivity. Partner and leverage PS for the deployment and advancement of these tools
  • Secure System P&Ls and insights are purposefully provided and disseminated across all Functions and geographies.
• Responsible for stewarding existing economic models and to drive strategic thinking and roadmap on economic model optimization across all Africa OU bottlers and geographies:
  • Proactively steward and educate the broader organization on the existing economic models to maximize System’s and KO’s returns.
  • Provide thought leadership on the evolutions of existing value sharing models, with bottlers aiming to strike the best possible balance between harmonization and for fit-for-purpose models.
  • Lead discussions with anchor (multi-franchise) bottler on evolution of economic models or any other model with regard to new businesses.

Role Requirement

• Bachelors degree in Finance, Economics or related fields
• >10 years of leadership experience in either senior financial planning/commercial finance roles or in senior strategy roles.
• Extensive leadership and management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels
• Experience in managing bottling relations
• Profound understanding of existing business and economic models.

Work Focus

• Support end-to-end business and financial planning cycles of the Operating Unit integrating of insights and foresights of System NSR, Value Chain and P&L.
• Holistic understanding of bottlers business performance inside the OU.
• Digitalization agenda: responsible for development, data integrity and reliability of System Economics Tool (SET) and projection models and integration with all other platforms (e.g. TFS).
• Stewardship and strategic thinking on economic models’ agenda across all bottlers and regions. Advisory and partnership in country specific business model negotiations with bottlers.

Travel requirements

• 20% of travel required

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We are focused on driving growth through strategic brand leadership and execution, aligning long-term objectives with market opportunities to maximize share and equity. We are looking for a talented leader to head the Uplift pillar and shape the future of our brands across Africa Operating Unit.

What You’ll Do for Us:

• Lead the Uplift pillar for CCTM(Coca-Cola Trade Mark) in AOU( Africa Operating Unit)
• Lead the Long Range Plans and Annual Business Plan thinking for the Uplift pillar in AOU. Identify and prioritize growth opportunities based on BU long-term vision & brands long-term objectives. Develop brand strategies & plans to maximize equity and share growth.
• Lead Uplift platforms, leading multi-functional teams, providing direction and facilitating decision-making, to ensure timely delivery of highest-quality programs.
• Work closely with the Frontline Marketing teams to gain alignment on strategies and initiatives, ensuring flawless execution.
• Lead the System to full alignment of the business strategies and plans, ensuring consistent implementation.
• As part of the CCTM Global Network, this role will work closely with the Global team and with other OUs, collaborating in the global strategy, partnering with the other OUs in the global charters, and sharing best practices.
• Leading the direct and indirect team.
• Manage the Direct Marketing Expense behind the Uplift platform in order to optimize investments and improve return.

Qualification & Requirements

• A bachelor’s degree in marketing, Business, or a related field is required
• 14+ years of experience in Marketing, including both strategic and operational marketing.
• Previous experience as a Brand Director and in brand management.
• Prior experience in FMCG desired
• Digitally savvy

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What You will Do For Us

Integrated Marketing Strategy End to End Plans

• Lead the integrated development of annual and multi-year creative brand strategies across all points of connection to deliver against overall category vision, business objectives and financial targets
• Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
• Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX(integrated Marketing Experience) briefs. process and translate those opportunities into actionable strategies.
• Author and align key stakeholders to IMX briefs, lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Development of Content

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Best Practice / Insight

• Connected to industry insight, research and best practice.

Role Requirement

• Education: Bachelor’s degree required.
• Related Work Experience: 7+years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Ability to develop relationships with agencies and ensure alignment on business agenda.
• Excellent oral and written communication skills with ability to tailor communications to audience.
• Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with agency partners & internal stakeholders.
• Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcriptions' with agency partners.

Skills

• Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Skills:

• Creative Strategies; Integrated Marketing; Campaign Development; Brand Strategy