Senior Manager Creative & Content Africa -New Categories at The Coca-Cola Company

What You will Do For Us

Integrated Marketing Strategy End to End Plans

• Lead the integrated development of annual and multi-year creative brand strategies across all points of connection to deliver against overall category vision, business objectives and financial targets
• Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
• Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX(integrated Marketing Experience) briefs. process and translate those opportunities into actionable strategies.
• Author and align key stakeholders to IMX briefs, lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Development of Content

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Best Practice / Insight

• Connected to industry insight, research and best practice.

Role Requirement

• Education: Bachelor’s degree required.
• Related Work Experience: 7+years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Ability to develop relationships with agencies and ensure alignment on business agenda.
• Excellent oral and written communication skills with ability to tailor communications to audience.
• Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with agency partners & internal stakeholders.
• Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcriptions' with agency partners.

Skills

• Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Skills:

• Creative Strategies; Integrated Marketing; Campaign Development; Brand Strategy