Job Opportunities at TDF Advertising Ltd

Advertising account managers contribute to and develop advertising campaigns. Tasks typically involve:

• Meeting and liaising with clients to discuss and identify their advertising requirements.

• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.

• Working with the client service team to brief media, creative and research staff and assisting with the formulation of marketing strategies and also ensure the timely and successful delivery of our solutions according to customer needs and objectives.

• Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both.

• Presenting creative work to clients for approval or modification.

• Following up budgets, managing campaign costs and invoicing clients.

• Writing client reports and communicating clearly the progress of monthly/quarterly initiatives to internal and external stakeholders

• Monitoring campaigns and competitor research.

• Learning the process and roles within every aspect of the agency

• Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors

• Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment.

• Assist with high severity requests or issue escalations as needed

• Manage clients’ expectations by ensuring delivery of planned communication material on time, and keep the client constantly briefed on all relevant account activities. This will involve conducting meetings with the clients

• Demonstrate thorough understanding of the client’s business value

• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients

• Identify accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.

Job brief

We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you are a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.

Ultimately, you should be able to connect the clients brand with their online customers effectively.

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyse web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build healthy clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimise customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

• Proven work experience as a Digital Marketing Strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimising Google Adwords campaigns
• Experience with online media buying
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field

Summary

You will be expected to use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organisations.

You'll communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.

As a PR officer, you'll monitor publicity and conduct research to find out the concerns and expectations of your client organisation's stakeholders. You'll then report and explain the findings to its management.

Responsibilities

You'll usually work in-house in either the private or public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies.

The role is very varied and tasks will depend on the organisation and sector. Responsibilities often involve:

• planning, developing and implementing PR strategies;
• communicating with colleagues and key spokespeople;
• liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
• researching, writing and distributing press releases to targeted media;
• collating and analysing media coverage;
• writing and editing in-house magazines, case studies, speeches, articles and annual reports;
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
• devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open days and press tours;
• maintaining and updating information on the organisation's website;
• managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
• sourcing and managing speaking and sponsorship opportunities;
• commissioning market research;
• fostering community relations through events such as open days and through involvement in community initiatives;
• managing the PR aspect of a potential crisis situation.

Skills

You will need to have:

• excellent communication, interpersonal and writing skills;
• drive, competence, flexibility and a willingness to learn;
• excellent organisational and time management skills with the ability to multitask;
• the ability to cope with pressure;
• creativity, imagination and initiative;
• good teamwork, analytical and problem-solving skills;
• business awareness and a good knowledge of current affairs;