Jobs at African Management Institute (AMI)

Position Summary

The Country Growth & Programmes Marketing Manager will play a pivotal role in coordinating and leading strategic marketing and communications efforts across AMI’s presence in various countries. This position is responsible for supporting marketing staff and leadership in those countries to achieve their marketing objectives, as well as the resourcing and implementation of marketing for AMI programmes delivered continentally or in specific markets. The manager will oversee 1-2 staff members and serve as a key strategic thought partner with country and marketing leads throughout the company.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance AMI’s visibility and growth across different countries.
• Work closely with country teams to align marketing strategies with local needs and objectives, ensuring cohesive messaging and brand consistency.
• Support the marketing and communication of AMI’s programmes across the continent, tailoring approaches to suit specific market needs.
• Oversee the management and development of 1-2 marketing staff, fostering a culture of growth, innovation, and excellence.
• Serve as a strategic thought partner to country and marketing leads, providing guidance and support in achieving marketing goals.
• Analyze market trends and performance data to inform strategic decisions and marketing investments.
• Coordinate with the central marketing team and other departments to ensure alignment and synergy across all marketing and communication efforts.
• Manage external agencies and consultants as needed to support country-specific and continental marketing initiatives.
• Implement and utilize marketing tools and practices effectively to achieve marketing objectives.
• Participate in the development and management of marketing budgets, ensuring efficient use of resources and maximizing ROI.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree is a plus.
• At least 7-10 years of experience in marketing, with a proven track record of successful marketing strategy development and execution across multiple countries.
• Hands-on experience with contemporary marketing tools and digital marketing platforms.
• Previous experience in marketing and/or communications/PR consulting is highly desirable.
• Ability to work effectively in a multicultural team environment and communicate with diverse audiences.
• Strong analytical skills and the ability to use data to drive strategic decisions.
• Excellent organizational, leadership, and communication skills.
• Ability to travel as needed to support country teams and initiatives.
• Fluency in English is required. Francophone language capability is a strong plus

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Job Description

The Product Lead – Workplace Learning Products will focus on managing the strategic roadmap for all learning products related to our core corporate learning / workplace learning segment. This includes building a deep understanding of the customer and the market needs, defining solutions that build on AMI’s unique capabilities to meet those needs and prioritising requests to deliver those solutions. The Product Lead will lead learning product ‘squads’ to ensure results are maintained from core learning products over time, and will be responsible for developing and maintaining feedback loops, and product analytics to facilitate strategic decision-making.

In this role, you will be responsible for ensuring that core workplace learning products at AMI are closely aligned to customer and market needs, engage with business development and learning teams to define solutions, assess outcomes, and develop and assess new product ideas - including support to costing and business models. You will be a product expert and the go-to person for all things Management and Leadership.

Core:

• Understand the customer and market - What value are we adding to the customer?
• Support impact and enterprise teams to deliver core product market fit for AMI workplace learning products and solutions at scale.
• Lead the SME segment squad, directly managing the Sr LD / LD team lead, and the Facilitation Lead. Coordinating closely across product (M&E, Ops, Product-tech) and with the impact unit.
• Strategic roadmap, vision, product market fit
• New product development – runs ideation workshops, manages stage-gate support
• Product Evaluation: Keeping an eye on current products and how they are adapting to market, solid understanding of feature sets that need to change
• Communication, documentation, stakeholder comms/training
• Feedback management

Responsibilities:

• Strategically drives the development, market launch, ongoing support and improvement of core learning products (for M&L)
• Management of the ‘whole’ product portfolio –Management/Leadership
• Define the vision and roadmap for the product (core focus, product mix (inc. languages, specialisations, modes of delivery)
• Deep understanding the customer and the market (conducting user personas for the end-learner and the client/customer)
• Establish competitive positioning (including conducting regular competition analysis and product differentiation (in collaboration with partnerships/leadership) – inform product pricing models
• Work across the business line to support new product market opportunities (including input to proposals, papers, presentations)
• Establish strong feedback loops – gather, analyse and prioritise product feedback (maintain core product – including review/updating plans and prioritisation)
• Use data to understand product performance and shape future of product - Establish and monitor core product success metrics (outcomes, outputs, usage/engagement/satisfaction targets)
• Deliver new products (in collaboration with the product ops/dev team – existing learning team) – including release management (internal/external comms support) – establish business case for new products / core improvements
• Manage ‘end-of-life’ – offboarding / end to obsolete learning products (including programmes, languages, modes of delivery)

Requirements

Skills & attributes

• Experience in processes of Product Management – including using customer insights, data and feedback to make strategic product decisions
• Knowledge of agile content development processes – agile methodology and ability to handle multiple priorities in a very fluid working environment 
• Excellent written and verbal communication skills.
• High proficiency and productivity in G Suite tools, including Google Docs, Sheets, and Slides, etc.
• Ability to work on your own and manage diverse teams – fostering collaborative work flows across teams
• Work well with people. Culturally adept. Ability to communicate effectively across different levels, with local and international teams and stakeholders
• Willingness to engage in robust debate alongside deep respect for others
• Absolutely rock-solid integrity

Qualifications & Experience

• 5+ years of related agile content and learning design experience or instructional design and development experience
• Experience working in learning development / content development role
• Strong people management skills – managing diverse teams of specialists
• Masters degree or equivalent experience
• AMI will consider candidates from any country, but preference will be given to African nationals. Candidates must be willing to live in Africa, Nairobi preferred, and free to travel across Africa.