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  • Posted: Feb 15, 2023
    Deadline: Not specified
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  • Angaza’s Pay-As-You-Go solution enables businesses to extend flexible solar payment plans to the billion individuals without access to grid electricity. Our platform allows manufacturers and distributors of off-grid energy products to expand their customer base and access data-driven market insights. Angaza’s partners can launch their Pay-As-You-Go progr...
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    Trade Marketing Manager

    Responsibilities

    • Contribute to the development of the overall marketing strategy and oversee the execution of planned trade marketing campaigns and promotions
    • Track, analyze and report on the performance of all trade marketing campaigns, including ROI and recommendations for optimization
    • Manage the trade marketing budget, ensuring optimal ROI on relevant spend
    • Lead the planning and oversee the execution of Angaza-led marketing activations to drive visibility and uptake of the product brand
    • Work closely with with the sales team to plan and execute co-sponsored in-store activations with retail merchants
    • Contribute to the design and manage production of in-field marketing collateral Oversee the deployment of produced collateral to ensure maximum brand visibility
    • Develop a stock management process to ensure the efficient procurement, storage, deployment and tracking of marketing collateral
    • Act as in-field ‘brand police’ to monitor placement and use of branded collateral and adherence to guidelinesMonitor and report in-field competitor and/or general market activities, with recommendations on how to address any existing risks or threats to the business
    • Engage with customer segments in the field and capture feedback on customer experience, brand visibility, product understanding and any strategic information to the business
    • Coordinate trade media placements (e.g. radio interviews) and support sales team with interview prep and talking points where necessary
    • Support marketing team in other activities & initiatives that may be assigned by the Manager

    Required Skills & Experience (Must Have)

    • Minimum of 5 years experience in B2C trade marketing in Kenya, retail and/or FMCG or marketing agency
    • Experience should include extensive field/BTL marketing, merchandising and POS branding, and engagement of wholesale and retail partners
    • Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required

    Other

    • Experience with managing budgets and external vendors (production suppliers, marketing agencies, media houses, etc)
    • Familiarity with engaging ‘Bottom of Pyramid’ customers
    • Strong communication skills and the ability to engage and influence stakeholders
    • Strong project management and demonstrable experience leading complex projects from start to finish
    • Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done

    Qualifications

    • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field

    go to method of application »

    Digital Marketing & Communications Manager

    Responsibilities

    • Develop relevant content and oversee the design and deployment for multiple Angaza digital platforms, such as websites, newsletters, blogs, email marketing, product descriptions, videos, etc
    • Create content for and manage Angaza’s corporate and product social media channels
    • Oversee the development and implementation of digital marketing campaigns (including web, SEO/SEM, social media and display advertising) campaigns to effectively promote Angaza services and solutions, including setting key KPIs and measuring performance against them to determine ROI
    • Support the preparation of press materials (press releases, Q&As, blog articles etc.) and follow up on PR opportunities for Angaza
    • Support the development and production of creative digital assets for web and social media
    • Capture customer & partner testimonials and script them into relevant impact stories, then oversee the production of video content if necessary
    • Support in the planning and execution of Angaza events and conference participation
    • Manage relationship with relevant external vendors (PR agencies, marketing agencies, production agencies, event coordinators, etc)
    • Identify latest and relevant digital marketing trends to enhance Angaza’s digital footprint
    • Support marketing team in other activities & initiatives that may be assigned by the Manager

    Required Skills & Experience (Must Have)

    • Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya
    • Experience must include managing social media channels
    • Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required

    Other

    • Experience with managing creative and media vendors
    • Familiarity with engaging ‘Bottom of Pyramid’ customers
    • Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done
    • Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
    • Strong project management and demonstrable experience leading complex projects from start to finish
    • Coursework or certification in digital marketing a strong plus

    Qualifications

    • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field

    Method of Application

    Use the link(s) below to apply on company website.

     

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