Digital Marketing & Communications Manager at Angaza

Responsibilities

• Develop relevant content and oversee the design and deployment for multiple Angaza digital platforms, such as websites, newsletters, blogs, email marketing, product descriptions, videos, etc
• Create content for and manage Angaza’s corporate and product social media channels
• Oversee the development and implementation of digital marketing campaigns (including web, SEO/SEM, social media and display advertising) campaigns to effectively promote Angaza services and solutions, including setting key KPIs and measuring performance against them to determine ROI
• Support the preparation of press materials (press releases, Q&As, blog articles etc.) and follow up on PR opportunities for Angaza
• Support the development and production of creative digital assets for web and social media
• Capture customer & partner testimonials and script them into relevant impact stories, then oversee the production of video content if necessary
• Support in the planning and execution of Angaza events and conference participation
• Manage relationship with relevant external vendors (PR agencies, marketing agencies, production agencies, event coordinators, etc)
• Identify latest and relevant digital marketing trends to enhance Angaza’s digital footprint
• Support marketing team in other activities & initiatives that may be assigned by the Manager

Required Skills & Experience (Must Have)

• Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya
• Experience must include managing social media channels
• Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required

Other

• Experience with managing creative and media vendors
• Familiarity with engaging ‘Bottom of Pyramid’ customers
• Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done
• Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
• Strong project management and demonstrable experience leading complex projects from start to finish
• Coursework or certification in digital marketing a strong plus

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field