Trade Marketing Manager at Angaza

Responsibilities

• Contribute to the development of the overall marketing strategy and oversee the execution of planned trade marketing campaigns and promotions
• Track, analyze and report on the performance of all trade marketing campaigns, including ROI and recommendations for optimization
• Manage the trade marketing budget, ensuring optimal ROI on relevant spend
• Lead the planning and oversee the execution of Angaza-led marketing activations to drive visibility and uptake of the product brand
• Work closely with with the sales team to plan and execute co-sponsored in-store activations with retail merchants
• Contribute to the design and manage production of in-field marketing collateral Oversee the deployment of produced collateral to ensure maximum brand visibility
• Develop a stock management process to ensure the efficient procurement, storage, deployment and tracking of marketing collateral
• Act as in-field ‘brand police’ to monitor placement and use of branded collateral and adherence to guidelinesMonitor and report in-field competitor and/or general market activities, with recommendations on how to address any existing risks or threats to the business
• Engage with customer segments in the field and capture feedback on customer experience, brand visibility, product understanding and any strategic information to the business
• Coordinate trade media placements (e.g. radio interviews) and support sales team with interview prep and talking points where necessary
• Support marketing team in other activities & initiatives that may be assigned by the Manager

Required Skills & Experience (Must Have)

• Minimum of 5 years experience in B2C trade marketing in Kenya, retail and/or FMCG or marketing agency
• Experience should include extensive field/BTL marketing, merchandising and POS branding, and engagement of wholesale and retail partners
• Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required

Other

• Experience with managing budgets and external vendors (production suppliers, marketing agencies, media houses, etc)
• Familiarity with engaging ‘Bottom of Pyramid’ customers
• Strong communication skills and the ability to engage and influence stakeholders
• Strong project management and demonstrable experience leading complex projects from start to finish
• Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field