Sales Executive at Ramco Group

Job Purpose:

• The Sales Executive will be responsible for driving revenue growth by acquiring new clients, maintaining strong relationships with existing customers, and promoting the company's wide portfolio of printing and branding solutions. The role requires a self-driven individual with proven experience in selling signage, branding, or advertising solutions, and the ability to deliver on sales targets in a competitive market.
• This role is critical for aligning the sales function with broader business objectives and maintaining a competitive edge in the printing and point of sale fabrication industry. The ideal candidate will be an aggressive hunter with a proven ability to identify new sales opportunities, build strong client relationships, and close deals effectively.

Key Responsibilities:

• Identify, prospect, and secure new business opportunities across industries such as retail, FMCG, real estate, advertising agencies, and corporate clients.
• Develop and execute strategies to achieve and exceed sales targets.
• Build and maintain strong client relationships to ensure repeat business and long-term partnerships.
• Promote and sell the companys product portfolio, including:
• Billboard printing
• POS displays
• Indoor & outdoor signage
• Retail branding and fit-outs
• Vehicle branding
• Banners, flags, and standees
• Mall advertising management
• Exhibition displays & textile printing
• Screen printing and stickers
• Prepare and deliver compelling sales presentations, proposals, and quotations to prospective clients.
• Collaborate with production and design teams to ensure client requirements are met with precision and timeliness.
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
• Negotiate contracts and close deals while ensuring profitability and adherence to company policies.
• Maintain accurate records of sales activities, pipeline opportunities, and client communications in the CRM system.

Qualifications & Skills

• Bachelors degree in Sales, Marketing, Business Administration, or a related field (preferred).
• Minimum 5 years proven sales experience in printing, branding, signage, advertising, or related industries.
• Strong understanding of the branding and advertising market in Kenya.
• Demonstrated success in achieving and exceeding sales targets.
• Excellent communication, presentation, and negotiation skills.
• Ability to identify client needs and tailor solutions accordingly.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite; experience with CRM software is an added advantage.
• Self-motivated, goal-oriented, and resilient under pressure.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Growth of client base across key industry segments.
• Client retention and repeat business levels.
• Value of closed deals and pipeline management accuracy.
• Contribution to revenue growth and profitability.