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  • Posted: May 17, 2024
    Deadline: May 17, 2024
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    Geminia Life Insurance Company Limited is a Kenyan-owned insurance company which specializes in Life Insurance. The company was established after Geminia Insurance Company Limited separated its General and Life insurance business. Geminia Life Insurance Company has a proven track record of rendering efficient and personalized life insurance solutions to al...
    Read more about this company

     

    Marketing Assistant (Digital)

    Job Summary:

    • The Marketing Assistant (Digital) will work with the Marketing Manager to implement the Company’s strategies across multiple online and offline digital channels.

    Key Responsibilities:

    Planning & Standards:

    • Contribute to the development of strategies, initiatives, and budgets to deliver on the digital marketing objectives
    • Deliver on the Service Level Agreements (SLAs) with the internal teams and the online audience.
    • Champion the implementation of content strategies as per brand guidelines and applicable laws e. g the Data Protection Act

    Reports and insights:

    • Provide insights and reports to guide the Company on selection of the most optimal and cost-effective social media strategies
    • Maintain the records, logs, reports, analyses for Geminia Life’s Digital platforms, audiences and customers.

    Platforms management, content creation and deployment

    • Champion the desired Geminia Life brand voice and image both online and offline
    • Source for relevant and impactful content for Geminia Life’s digital channels to keep the community of fans and followers engaged and excited about the brand
    • Develop and implement a content calendar for the content to be posted on designated social media channels
    • Champion customer and user experience on Geminia Life’s digital channels
    • Manage responses on social media platforms as per approved turn-around-times
    • Nurture and convert leads from all company marketing channels
    • Offer email marketing support via the CRM portal – create all ad track links as needed for email analysis and leads
    • Execute ongoing and approved digital/online/social campaigns according to brand guidelines
    • Update content on the company website

    Relationships & Support

    • Provide online and offline marketing support for corporate/staff initiatives and events
    • Partner with other departments to ensure proper digital/online/social media messaging and relevance
    • Manage relationship between Geminia Life Insurance and any assigned marketing partners
    • Support online customers as the first point of contact in liaison with the Operations Department
    • Provide administrative support to the marketing team, including processing supplier payments, coordinating meetings and setting up for company events and activation sites.

    Skills & knowledge

    • Report writing skills
    • Copy-writing skills – must demonstrate the ability to write for varied audiences.
    • Strong communication skills, with an emphasis on grammar/ spelling excellence
    • Knowledge of digital reporting tools such as web analytics, CMS, social listening tools among others
    • Knowledge of digital/online/social media platforms, audience management and analytics
    • Good interpersonal skills
    • Good organization and planning skills with the ability to prioritize and multi-task
    • Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
    • Strong team member and ability to promote a positive atmosphere throughout the organization.
    • Capable of working with minimum supervision, able to manage time and meet tight deadlines.

    Education & Experience

    • Bachelors’ Degree in Marketing, Communications, or any other related field
    • 2 years’ experience in social media strategy, content development, digital media buying and community management.

    go to method of application »

    Data and Business Analyst

    Candidate Profile

    • The job holder must have a strong analytical and commercial mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.

    Job Purpose

    • Overall, the job holder will drive business value by aligning data/ research with business processes and strategic initiatives. The job will involve extracting, analyzing and interpreting data to provide valuable insights and recommendations to support decision- making and improvement at all levels of the organizations.

    Key Responsibilities

    Data Collection and Analysis:

    • Collect, clean, and organize data from various sources, such as databases, spreadsheets, and external APIs.
    • Perform advanced data analysis using statistical techniques, machine learning algorithms, and data visualization tools to reveal trends, patterns, and insights.

    Reporting and Visualization:

    • Develop and maintain reports, dashboards, and visualizations to communicate key metrics, KPIs, and performance indicators to different teams within the company.
    • Customize reports and dashboards to meet the specific needs of different business units and departments.

    Insights and Recommendations:

    • Translate data insights into actionable recommendations to drive business decisions and strategic initiatives.
    • Understand the requirements and objectives of different business sections and provide data-driven solutions to address these needs.

    Predictive Modeling and Forecasting:

    • Build predictive models and forecasting algorithms to forestall future trends, potential risks, and opportunities for growth.
    • Continually update and improve on models to ensure their accuracy and reliability.

    Data Governance and Quality Assurance:

    • Support the implementation of data governance policies and procedures and data quality assurance processes.
    • Identify and resolve data discrepancies and inconsistencies.

    Cross-Functional Collaboration:

    • Collaborate with teams across the organization to promote reliance on data insights and drive uptake of identifies insights.
    • Work closely with teams to understand their needs and priorities and deliver timely and relevant data-driven solutions.
    • Facilitate sessions to train teams on data-related projects and information.

    Job Specifications

    Academic & professional Qualifications

    • Bachelor’s degree in data science, Statistics, Actuarial Science or a related field.
    • Professional qualifications in project management,actuarial papers, CII or any other relevant certifications in analytics.
    • Proficiency in statistical analysis tools (e.g., R, Python and SQL), data visualization tools (e.g., Tableau, Power BI), and database querying languages (e.g., SQL).

    Skills

    • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
    • Communication and interpersonal skills

    Experience

    • Minimum 4 years’ experience in life insurance business analysis, data analytics, machine learning techniques, predictive modeling, and data mining algorithms is a plus.

    Method of Application

    Send your CV & Cover Letter, via email to recruitment@geminialife.co.ke quoting the job title as the email subject by Friday 17th May 2024. Only shortlisted candidates will be contacted.

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