Jobs at Nairobi Institute of Business Studies (NIBS)

Job Objective

• Reporting to the Administration Manager, the successful candidate will play a crucial role in building and maintaining positive relationships with stakeholders, enhancing the College's reputation, implementing effective communication strategies, branding and social media management.

Duties and Responsibilities:

• Cultivate and maintain strong relationships with key stakeholders, including government officials, industry partners, alumni, and community leaders;
• Represent the college in various forums and events to enhance visibility and promote positive collaborations;
• Implement comprehensive communication strategies to convey the college's mission, values, and achievements;
• Manage media relations, including drafting press releases, responding to inquiries, and organizing media events;
• Monitor public opinion and address issues that may affect the college's reputation;
• Preparing reports on opinion surveys, focus groups, and other research activities designed to measure public attitudes about issues of interest to the college;
• Planning responses and crisis management processes for various potential crises;
• Designing, preparing & coordinating marketing communication materials in a manner that promotes the image and enhance visibility of the College;
• Help maintain solid customer relationships by managing the front office teams;
• Managing content for the organization’s website, social media accounts, and ensuring these platforms are up to date; 
• Coordinate and drive effective Corporate Social Responsibility (CSR) programmes through organizing CSR activities;
• Advising on matters that are related to regulatory processes and compliance;
• Participate in the planning, coordination and implementing the various college events;

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field
• At least 5 years’ proven experience in corporate affairs, branding, marketing, public relations, or a related role within a busy environment.
• Candidates with experience in educational setup will have added advantage

Key skills, knowledge and ability

• Must be able to write and successfully deploy press releases and other material
• Excellent website and social media skills.
• Good presentation and communication skills
• Proficiency in digital marketing tools and platforms
• Analytical & Attention to detail

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Job Profile:

• Reporting to the HOD, the successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance the college's online presence, attract prospective students, and engage with current students and stakeholders. The role involves leveraging various digital channels, platforms, and technologies to effectively market the college's programs, events, and initiatives.

Duties and responsibilities:

• Digital Strategy Development: in consultation with the line manager, develop and execute digital marketing strategies aligned with the college's overall marketing objectives and target audience demographics.
• Content Creation and Management: Create engaging and relevant content for the college's website, social media channels, email campaigns, blogs, and other digital platforms.
• Social Media Management: Manage the college's social media accounts, including content planning, posting, monitoring, engagement, and community management.
• Search Engine Optimization (SEO): Optimize website content, structure, and metadata to improve organic search visibility and rankings on search engine results pages (SERPs).
• Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns on digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Email Marketing: Develop and execute email marketing campaigns to nurture leads, communicate with prospective students, and engage with current students and alumni.
• Analytics and Reporting: Monitor and analyse key performance metrics (KPIs) related to website traffic, social media engagement, email open rates, conversion rates, and campaign ROI. Prepare regular reports and insights to inform decision-making and optimize marketing strategies.
• Digital Asset Management: Manage digital assets such as images, videos, graphics, and multimedia content, ensuring they are organized, accessible, and optimized for various digital channels.
• Collaboration and Coordination: Work closely with the marketing team, admissions team, academic departments, and other stakeholders to align digital marketing efforts with broader marketing and enrolment objectives.
• Stay Updated on Digital Trends: Keep abreast of industry trends, best practices, emerging technologies, and digital marketing innovations. Recommend and implement new strategies, tools, and techniques to improve the college's digital marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• Minimum of 2 years’ experience in digital marketing roles, preferably in the education sector or a similar industry.

Key skills, knowledge and ability

• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Strong understanding of digital marketing concepts such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Proficiency in digital marketing tools and platforms

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Duties & Responsibilities:

Reporting to the Head of Department, the job holder will be required to implement the training curriculum that will enable the institution to achieve its vision and mission. This will be done through guiding students on various courses, identifying their areas of strength and preparing them for the job market. In addition to the following key responsibilities: -

• Continuously carry out research and prepare up-to-date learning materials
• Prepare course outlines and issue to students within the first week of the semester
• Teach the units allocated by the HOD and as reviewed from time to time
• Evaluate the outcomes of individual learning through formal assessments and ensure feedback is given within the set time frame
• Ensure the unit outline is sufficiently covered within the stipulated time period
• Participate in the moderation and administration of exams and other assessments
• Recommend and assist the HOD in planning for academic tours
• Prepare and present all the professional documents as required by the academic policy

 Qualification:     

• A Bachelor’s degree in Mass Communications, Public Relations & Communication, Journalism or relevant field;
• At least 2 years of teaching experience in a TVET environment;
• Candidates with prior training on the implementation of CBET or Licensed Assessors, will have added advantage.

Key Skills, Knowledge and ability

• A strategic thinker with a passion for creativity and innovation;
• Strong communication skills and the ability to drive results;
• Confidentiality, Integrity and attention to detail.
• Pedagogical skills