Digital Marketing Associate at Nairobi Institute of Business Studies (NIBS)

Job Profile:

• Reporting to the HOD, the successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance the college's online presence, attract prospective students, and engage with current students and stakeholders. The role involves leveraging various digital channels, platforms, and technologies to effectively market the college's programs, events, and initiatives.

Duties and responsibilities:

• Digital Strategy Development: in consultation with the line manager, develop and execute digital marketing strategies aligned with the college's overall marketing objectives and target audience demographics.
• Content Creation and Management: Create engaging and relevant content for the college's website, social media channels, email campaigns, blogs, and other digital platforms.
• Social Media Management: Manage the college's social media accounts, including content planning, posting, monitoring, engagement, and community management.
• Search Engine Optimization (SEO): Optimize website content, structure, and metadata to improve organic search visibility and rankings on search engine results pages (SERPs).
• Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns on digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Email Marketing: Develop and execute email marketing campaigns to nurture leads, communicate with prospective students, and engage with current students and alumni.
• Analytics and Reporting: Monitor and analyse key performance metrics (KPIs) related to website traffic, social media engagement, email open rates, conversion rates, and campaign ROI. Prepare regular reports and insights to inform decision-making and optimize marketing strategies.
• Digital Asset Management: Manage digital assets such as images, videos, graphics, and multimedia content, ensuring they are organized, accessible, and optimized for various digital channels.
• Collaboration and Coordination: Work closely with the marketing team, admissions team, academic departments, and other stakeholders to align digital marketing efforts with broader marketing and enrolment objectives.
• Stay Updated on Digital Trends: Keep abreast of industry trends, best practices, emerging technologies, and digital marketing innovations. Recommend and implement new strategies, tools, and techniques to improve the college's digital marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• Minimum of 2 years’ experience in digital marketing roles, preferably in the education sector or a similar industry.

Key skills, knowledge and ability

• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Strong understanding of digital marketing concepts such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Proficiency in digital marketing tools and platforms