Jobs at Optoma Europe Ltd

About the role

• Optoma is the #1 DLP brand in EMEA. This is Optoma’s first Business Development hire in East Africa — a strategic role designed to identify, develop, and unlock new market segments, partnerships, and long-cycle opportunities that a traditional sales role cannot pursue alone. The BDM will build the market architecture for Optoma’s 3–5-year East Africa growth.
• This is a high-impact, high-autonomy role for a driven BDM professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.

Key Responsibilities

• Map and develop new market segments for Optoma in East Africa: smart classrooms, govt digital infrastructure, hospitality AV, corporate workspace, and healthcare.
• Identify, evaluate, and establish strategic partnerships with system integrators, AV consultants, architects, and specification-influencers.
• Lead relationship development with large institutional buyers: ministries of education, municipal governments, international development organisations, and NGOs.
• Drive Optoma product specification into long-cycle projects — government tenders, World Bank/USAID-funded programmes, and large private-sector deployments.
• Develop and execute go-to-market plans for new verticals and geographies beyond Kenya (Ethiopia, DRC, Angola, Senegal).
• Represent Optoma at industry conferences, education summits, and government AV/ICT forums across East Africa.
• Hand off qualified, specification-led opportunities into an active sales pipeline.
• Report market insights, opportunity mapping, and pipeline to META Territory Manager with quarterly BDM review.

Candidate Specification

About You

Key Skills & Experience:

• Experience in business development, strategic sales, or market development in IT, AV, or technology sectors.
• Demonstrated success opening new market segments or territories in East or sub-Saharan Africa.
• Experience engaging with ministries, government agencies, or large institutional procurement bodies.
• Strong network of contacts in East African education, government, or NGO/international org sectors.
• Understanding of AV/display technology: projectors, IFPs, LED displays, and integrated AV systems.
• Experience influencing product specification in large, long-cycle procurement projects.
• Excellent stakeholder management and C-suite communication skills.
• English required; Swahili and/or French a strong advantage (for francophone market access).
• Comfortable working independently with a long-horizon, high-autonomy mandate.
• Experience with World Bank, USAID, EU or similar development-funded programmes a significant advantage.

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About the role

• Optoma is the #1 DLP brand in EMEA. This is Optoma’s first direct sales hire in East Africa — a ground-up, first-mover entry into the continent’s fastest-growing display market. You will build distributor relationships, win direct accounts, and execute a structured sales plan to drive revenue from day one.
• This is a high-impact, high-autonomy role for a driven sales professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.

Key Responsibilities

• Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa.
• Identify, appoint, and onboard new authorised distributors in Kenya from scratch.
• Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia.
• Win B2B accounts in education, corporate, government, and NGO/international org sectors.
• Engage early in procurement cycles to ensure Optoma is specified in tenders and RFPs.
• Organise product demos, training events, and workshops for distributors and end-users.
• Maintain accurate pipeline, forecasts, and reporting.
• Meet and exceed quarterly revenue targets and sell-through milestones.
• Gather competitive intelligence and report market trends to the Territory Manager META.

Candidate Specification

About You

Key Skills & Experience:

• Experience in B2B sales in IT, AV, or display technology.
• Proven track record in projector or IFP product sales preferred.
• Direct experience working with the East African dealer/distribution channel.
• Knowledge of East African education market and government procurement.
• Demonstrated ability to build a channel network from scratch.
• Existing AV distributor or reseller relationships in Kenya a strong advantage.
• Results-driven with a consistent record of meeting and exceeding targets.
• English required; Swahili a strong advantage.
• Comfortable with autonomy, reporting remotely to the Territory Manager META.
• Experience in greenfield / cold-start sales territory a plus.