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Duties
The Digital Production Coordinator works under the direct supervision of the Strategic Content Coordination Specialist (SCCS) or Public Affairs Officer (PAO) designee, and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Mission public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person or via traditional broadcast. Creates compelling visual content for all Mission outreach materials by assessing visual aspects of the Kenyan media environment, public preferences for visual content formats and dissemination channels, and the impact of Mission visual materials.
Administers key exchange programs and is responsible for overseeing grants and complex projects approved and/or funded by the Department of State.
Requirements:
EXPERIENCE:
- This position requires a total of at least four years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]
- Administers key exchange programs and is responsible for overseeing grants and complex projects approved and/or funded by the Department of State.
JOB KNOWLEDGE:
- Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the Kenyan communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
- Must have general knowledge of all sources of USG strategic content: Department of State (DOS) guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events), sources of third party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in Kenya and comprehensive knowledge of the Public Diplomacy (PD) mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.
Education Requirements:
- An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.
Evaluations:
LANGUAGE:
- Level 4 (Fluent) Speaking/Reading/Writing English is required.
- Level 4 (Fluent) Speaking/Reading/Writing Swahili is required.
SKILLS AND ABILITIES:
- Analytic skills: Must have strong analytic skills to identify target audiences. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Mission visual products.
- Communication/Interpersonal skills: Must have excellent, documented visual story-telling, written, and oral communication skills to create and adapt visual, audio and printed material for dissemination in English. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual and multimedia content. Must be able to contribute to Strategic Content Coordination (SCC) discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must have excellent customer relations and interpersonal cross-cultural communication skills. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on Kenyan communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to interpret between English and Kiswahili for discussions of content production.
- Management skills: . Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Mission preferences for producing and sharing visual and audio content. Must be able to plan, prioritize and manage multiple projects such as marketing, information or advocacy campaigns, and oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with the SCC team.
- Technical skills: Must have detailed knowledge of multiple formats, digital tools and platforms for visual content creation, editing (audio, visual, multimedia and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products, and be familiar with webinars, gaming, gamification theories, contests and other interactive immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analysis and analytic tools (i.e., Hootsuite, Google Analytics, et al). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use statistical analyses of audience segments and track impact of Mission digital products.
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Duties
The Established Opinion Leaders (EOL) Specialist works under the direct supervision of the Public Diplomacy Officer (EOF) or Public Affairs Officer (PAO) designee; and has no supervisory responsibility. Is the leading Locally Employed (LE) Staff strategist/advisor responsible for Mission’s Public Diplomacy (PD) engagement with Established Opinion Leaders, including influential individuals and institutions such as think tanks, syndicates, labor unions, professional associations, civil society organizations, prominent academics, and professional training institutions. Designs and recommends Public Diplomacy strategies to connect with Established Opinion Leaders audiences to build and sustain productive dialogue, and promote understanding of and support for U.S. policy. Plans, develops, coordinates, oversees and evaluates projects and initiatives to engage Established Opinion Leaders subject matter experts and the audiences they reach.
Administers key exchange programs and is responsible for overseeing grants and complex projects approved and/or funded by the Department of State.
Qualifications and Evaluations
EXPERIENCE:
- This position requires at least four years of progressively responsible experience in a multilingual, multicultural, multinational, academic, or governmental work environment, with communications, project management, or education duties as a significant part of the job.
- Experience with audience or market analysis, marketing, and managing social media content is required.
JOB KNOWLEDGE:
- Detailed knowledge of U.S. foreign policy objectives and American interests in Kenya as they relate to the influence of Established Opinion Leaders institutions and experts; understanding of U.S. historical, political, economic, social, and cultural forces that shape U.S. foreign policy; comprehensive knowledge of the policy focus and positions of Established Opinion Leaders institutions and experts; understanding of regional, ethnic, socio-economic, cultural, and linguistic factors and the influence of religious, cultural, and educational institutions in shaping Kenyan perceptions of the U.S. are all required. Knowledge of Department of State (DOS) professional exchanges, including the International Visitors Leadership Program (IVLP), Fulbright and other academic programs, citizen exchanges, journalism tours, speaker programs, and others are required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
- Knowledge of marketing techniques, market analysis and analytics, and customer service standards in the U.S. and Kenyan; knowledge of trends in audience engagement; understanding of communications in the region and the international information environment as it affects Kenya; detailed knowledge of Public Diplomacy (PD) engagement tools, related policies and procedures for each; and knowledge of multiple Public Diplomacy resource streams and regulations are all required.
Education Requirements:
- University degree in political science, economics, international relations, communications, American Studies or local equivalent is required.
Evaluations:
LANGUAGE:
- Level 4 (Fluent) Speaking/Reading/Writing English is required.
- Level 4 (Fluent) Speaking/Reading/Writing Swahili is required.
SKILLS AND ABILITIE:
- Analytic skills: Must have strong analytic skills and the ability to conceptualize how best to use Public Diplomacy tools to move Kenyan attitudes in positive ways. Must be able to advise senior Mission leaders of opportunities to promote Mission objectives; identify, analyze, predict, and assess Established Opinion Leaders audience attitudes; evaluate the impact of projects and modify approaches for greatest outcomes. Must be able to perceive the emergence of new influencers and adjust operations and programming accordingly.
- Communication Interpersonal skills: Must have excellent customer relations, interpersonal cross-cultural communication skills, and be able to identify and engage key figures critical to shaping local public opinion. Must have excellent written and oral communication skills, including public speaking, interviewing for evaluation purposes, writing reports, and contributing materials for publication. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious and linguistic cultures. Must be able to brief on a variety of issues.
- Management Skills: Strong project management skills are required, including the ability to develop and oversee project budgets and to organize, run, and present projects such as seminars, digital video conferences, panel discussions, lectures, and professional and academic programs. Must be able to negotiate agreements with partner institutions and manage their fulfillment.
- Technical Skills: Good keyboarding and data entry skills and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Thorough, detailed knowledge of various computer software programs, specifically Microsoft Word, Excel, graphic design and photo editing software, and PD-specific software, databases, and reporting tools is required. Detailed knowledge of and ability to use social media and mobile platforms, photo and video sharing sites, podcast creation, and basic photo and video skills are all required. Must have good numerical skills to be able to develop and manage project and grant budgets; must be able to develop descriptive statistical analysis of target audience segments and to describe the outcomes of EOL activities and initiatives.
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Duties
The English Language Coordinator works under the direct supervision of the Emerging Voices (EV) Specialist and receives work guidance from the Regional English Language Officer (RELO), who may be located in another country, and has no supervisory responsibilities. The position has no supervisory responsibilities. Coordinates Mission Public Diplomacy (PD) English language outreach to EV audiences, reaching youth, minorities and those who influence them through English teaching and learning programs. Conceives, develops, and implements both in-person and virtual English language teaching and learning projects and activities, and organizes teacher training and professional development opportunities for English teachers.
Qualifications and Evaluations
EXPERIENCE:
- A minimum of three years of English Language teaching experience OR a minimum of two years of English language teaching experience and at least one additional year of experience in teacher training, including organizing and presenting workshops, OR a minimum of three years of experience in project management which includes organizing and presenting workshops on English language education, linguistics, or American Studies is required.
JOB KNOWLEDGE:
- Detailed knowledge of U.S. foreign policy and American interests as they apply to Kenya and especially to the Emerging Voices (EV) sector is required. General knowledge of U.S. government and Department of State (DOS) structures, as well as of Public Diplomacy (PD) Bureaus within the Department, is required. Detailed knowledge of the U.S. higher education system is required. Must have knowledge of the latest trends in teaching English as a foreign language. Detailed understanding of the full range of Public Diplomacy tactics and tools designed to engage Emerging Voices (EV) audiences, and general knowledge of cross-cultural communications, is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods. Full understanding of Public Diplomacy (PD)-specific funding authorities and their planning and reporting tools is required.
- A thorough understanding of the attitudes and preferences of the Emerging Voices (EV) audience sector in Kenya, including the regional, ethnic, social, cultural, linguistic and other factors and institutions that shape those attitudes, is required. Detailed knowledge of Kenyan secondary and tertiary academic institutions, standards of instruction and English language curricula is required.
- Knowledge of typical customer service standards and marketing tools designed to engage specific audience segments, particularly the Emerging Voices (EV) sector, in Kenya is required. Knowledge of latest trends in audience engagement in related public service institutions such as think tanks, museums, academic institutions, professional training institutes, as relevant for the Emerging Voices (EV) sector, is required. Must have an understanding of communication trends in the region and internationally as it affects the Kenyan information landscape, and must be familiar with digital practices and procedures used by, or influential with, Kenya’s Emerging Voices (EV) sector.
Education Requirements:
- Bachelor’s Degree in English, Teaching English as a Foreign Language, Education, Applied Linguistics, American Studies or local equivalent is required.
Evaluations:
LANGUAGE:
- Level 4 (Fluent) Speaking/Reading/Writing English is required. (This may be tested).
- Level 4 (Fluent) Speaking/Reading/Writing Swahili is required
SKILLS AND ABILITIES:
- Analytic skills: Must have strong analytic skills and the ability to conceptualize how best to use Public Diplomacy (PD) tools to move Kenyan attitudes in positive ways. Must be able to advise senior leaders of opportunities to promote Mission objectives through English teaching and learning; identify, analyze, predict and continually assess Emerging Voices ( EV) audience attitudes; evaluate the impact of projects and modify approaches for best outcomes. Must be able to perceive the emergence of new influencers and adjust operations and program accordingly.
- Communication / Interpersonal skills: Must have excellent customer relations, interpersonal cross-cultural communication skills, and be able to identify and engage key figures critical to shaping local public opinion. Must have excellent written and oral communication skills, including public speaking, interviewing for evaluation purposes, writing reports and contributing material for publication in English. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious and linguistic cultures. Must be able to brief on a variety of issues for public programs.
- Management skills: Strong project management skills are required, including the ability to develop and oversee project budgets and to organize, run, and present professional and educational projects such as workshops, seminars, digital and in-person conferences, panel discussions, lectures and camps. Must be able to negotiate agreements with partner institutions and manage their fulfillment.
- Technical skills: Good keyboarding and data entry skills and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Thorough, detailed knowledge of various computer software programs, specifically Microsoft Word, Excel, graphic design and photo editing software, and Public Diplomacy (PD)-specific software, databases, and reporting tools is required. Must be able to use social media and mobile platforms, photo and video sharing sites, podcast creation, and basic photo and video tools. Must have good numerical skills to be able to develop and manage project and grant budgets; must be able to develop descriptive statistical analysis of target audience segments and impact of English language activities and initiatives.
Method of Application
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