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  • Posted: Aug 27, 2020
    Deadline: Sep 9, 2020
  • The Kenya Revenue Authority (KRA) was established by an Act of Parliament, Chapter 469 of the laws of Kenya , which became effective on 1st July 1995 . The Authority is charged with the responsibility of collecting revenue on behalf of the Government of Kenya. A Board of Directors, consisting of both public and private sector experts, makes policy decisio...
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    Manager, Brand Management & Communication

    Main Purpose of Job

    This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns that will not only drive taxpayer’s engagement, but will further define KRA’s reputation and image Leading to enhanced tax compliance. This position will coordinate and oversee various aspects of design, development, implementation, monitoring and evaluation of   brand strategic and external communication programmes and initiatives.  Ensures brand communication strategy is in line KRA Corporate Vision and plan  and ensures adherence to KRA’s standards and guidelines for increased brand visibility.

    Key Performance Areas

    Brand building

    • Oversee and coordinate development of a brand strategy
    • Build the mechanism that allows the collection and creation of compelling content which engages current and prospective taxpayers
    • Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms
    • Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators
    • Develop strategies aimed at promoting KRA brand through implementation of CSR initiatives
    • Develop, coordinate and execute campaigns aimed at communicating brand message and communicate  brand personality

    Brand Evaluation

    • Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception
    • Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the KRA’s visibility
    • Develop brand evaluation and audit framework

    Communication Planning & Implementation

    • Develop, implement and evaluate annual communication plan
    • Design, plan and supervise the effective implementation of communication strategy and programmes
    • Develop engaging communication initiatives and material to build taxpayer engagement
    • Identify and mitigate communications challenges and risks which could impact on KRA’s reputation
    • Ensure that the KRA brand and identity is adhered in all communication channels
    • Contribute to communications results and calendar

    Campaign managements

    • Manage the development, implementation, tracking and measurement of on time brand communication campaigns that drive brand awareness and increase tax compliance
    • Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).
    • Develop and implement campaign Monitoring & Evaluation and risk framework 
    • Ensure that the KRA   brand and identity is adhered to in campaigns conceptualization
    • Monitor and oversee campaign budgets spending
    • Plan, advise and manage end to end processes for strategic corporate communications campaigns

    Agency Management

    • Develop and coordinate agency management framework through inclusive regular quarterly review meetings
    • Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.
    • Lead and coordinate agency engagements
    • Lead in design, layout and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ’s

    Administrative roles

    • Streamline work processes within the assigned function to improve performance of the brand and enforce brand guidelines and communication frameworks
    • Develop annual work plans and budget
    • Lead the development in implementation of all policies and procedures within the function
    • Offer leadership and continued development of the designated brand team and cooperation with other departments
    • Ensure all KRA brands Intellectual Property rights are secured 
    • Coordinate KRA’s advertisement 
    • Manage day to day relationships of communication consultants
    • Develop individual PC  and appraise staff below you

    Skills and Knowledge Job Demands

    Minimum Academic Requirement

    • A Bachelor’s Degree in Business Management Communication, Journalism, Public Relations, Media studies

    Membership to professional Association

    • Member of CIM, MSK or PRSK
    • Minimum Years of Relevant Experience
    • Minimum of 5 years’ experience in communications or Public relations with above 2 years in senior management
    • Ability to create and deliver engaging, thoughtful and effective presentations
    • Additional certification in creative communication will be an added advantage


    • Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives
    • Content Development – Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.
    • Strong conceptual and research/analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.
    • Communication Strategy, Planning, and Execution - Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy
    • Intuitive ability to lead and/or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication
    • Industry awareness- distils, interpret and/or circulate.
    • Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.
    • Strong oral and written communication skills and capable of interacting with all levels of management.

    go to method of application »

    Manager Requirements Management

    Department -  Commissioner General’s Office

    Division -  Transformation Leadership Office (TLO)

    Section -  Enterprise Project Management Office (EPMO)

    Location -  Times Tower, Nairobi

    Job Summary     

    High quality requirements are a key success factor for Projects implementation as they directly impact delivery of fit for purpose Project products. Requirements inform key documents including procurement documents and contracts. The Manager Requirements Management is responsible for management of Requirements throughout their lifecycle from specification of Requirements, to management of changes to Requirements, until delivery of project Products that meet specified Requirements. 

    Key Responsibilities         

    • Stakeholder Engagement to gain an understanding of stakeholders and their business environment(s).
    • Elicitation of requirements from Project stakeholders.
    • Supervising User design and Requirements management teams.
    • Translate concepts into user flows, mock-ups and prototypes that lead to intuitive user experiences.
    • Manage the Project Owner’s vision by researching, conceiving, sketching, prototyping and user-testing experiences for Project products.
    • Identify design problems and devise elegant solutions.
    • User needs definition.
    • Business Requirements Definition (with Business input).
    • System Analysis and Design.
    • System Requirements Specifications.
    • Procurements documents preparation support based on documented Requirements.
    • Contract Preparation support based on documented Requirements.
    • Supervision of Quality Assurance for Project Products.
    • Periodic and adhoc reporting on Requirements Management to Chief Manager ePMO.

    Academic and Professional Qualifications              

    • Bachelor’s degree in Business, Computing, Project management or related disciplines
    • Master’s degree in Business, Computing, Project management or related disciplines is an added advantage
    • Business Analysis, System Analysis and Design, and Project Management professional certifications.

    Work Experience             

    At least 5 years working experience and 2 years’ management experience in Requirements Management.  

    Skills Required   

    • Excellent communication skills (written and verbal).
    • Possess ability to influence stakeholders and work closely with them to define fit for purpose solutions.
    • Skilled in systems analysis and design.
    • Good understanding of business.
    • Attentive to details.
    • Strong team working and leadership skills.
    • Excellent planning, organizational, and time management skills.

    go to method of application »

    Manager Portfolio & Projects Management

    Department:       Commissioner General’s Office

    Division:            Transformation Leadership Office (TLO)

    Section:             Enterprise Project Management Office (EPMO)

    Location:           Times Tower, Nairobi


    Job Summary     

    The Manager Portfolio and Projects Management is responsible for defining Project Management Policies, Standards and Procedures; defining and managing Project Governance Processes; defining and managing Projects Portfolio and Programmes Processes; enforcing adherence to Project Management Standards; Projects oversight to ensure their completion within Time, Budget, and Quality constraints; and leading Projects Change Management initiatives.   

    Key Responsibilities         

    • Development and publishing of Project Management Policies, Standards, Procedures, and Tools.
    • Lead the corporate Projects Portfolio Management practice.
    • Lead the corporate Programmes Management practice.
    • Enforcement of Project Management Standards.
    • Quality Management for Project Documents.
    • Provision of technical Project Governance support for Project Boards.
    • Provision of technical support for Project Implementation Teams (including issues resolution monitoring).
    • Projects conceptualisation and development of Project Proposals together with business departments.
    • Serve as Secretariat for the Projects Appraisal Committee (PAC).
    • Projects Budgeting and Resource Mobilization (including Donor Engagement).
    • Projects, Portfolio, and Programmes reporting.
    • Ensuring alignment of Projects to Corporate Strategy.
    • Internal Capacity Building on Project Management and Project Governance
    • Create actionable deliverables for the five change management levers: Communications plan, Sponsor roadmap, Coaching plan, Training plan, and Resistance management plan.
    • Lead transition of Projects to Operations.
    • Identify and manage any anticipated resistance by Project Stakeholders.
    • Evaluate and ensure users’ readiness to be involved in Project implementation and to effectively use the Project’s Products. It is expected that this will achieved through sensitization, skilling and reskilling initiatives.
    • Oversee Implementation of assigned Projects and report to Chief Manager EPMO as required.

    Academic and Professional Qualifications              

    • Bachelor’s degree in Business, Computing, Project Management or related disciplines
    • Master’s degree in Business, Computing, Project Management or related disciplines is an added advantage
    • Project Management professional certifications, especially PRINCE2.
    • Change Management professional certifications are an added advantage.

    Work Experience             

    • At least 5 years working experience and 2 years’ management experience in Projects, Portfolio or Programmes Management.  

    Skills Required   

    • Excellent planning, organizational, and time management skills.
    • Excellent communication skills (written and verbal).
    • Excellent report writing skills.
    • Ability to influence stakeholders and work closely with them to define fit for purpose solutions.
    • Good understanding of KRA’s business
    • Strong team working and leadership skills
    • Good knowledge of budgeting and resource mobilization.
    • Ability to find innovative ways of solving or preempting problems.
    • Excellent negotiation skills
    • Ability to work well under pressure

    Method of Application

    Use the link(s) below to apply on company website.


    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

    View All Vacancies at Kenya Revenue Authority (KRA) Back To Home
Average Salary at Kenya Revenue Authority (KRA)
KSh 73K from 53 employees

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