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  • Posted: May 14, 2024
    Deadline: May 24, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

    Read more about this company


    Senior Manager, Frontline Marketing

    Your Impact:

    As a cornerstone of our East and Central Africa marketing team, you'll lead the orchestration of marketing strategies, bringing our brands to life across Mozambique and Botswana. Your role will encompass:

    • Crafting and executing cohesive marketing plans alongside our prestigious bottling partners, blending these efforts seamlessly with local commercial strategies.
    • Influencing regional brand strategies, ensuring the effective deployment of marketing resources, and unlocking local innovation.
    • Spearheading market-specific innovation projects, tailoring campaigns to resonate deeply within our communities.
    • Championing brand activations, from experiential marketing to consumer promotions, ensuring Coca-Cola remains close to the hearts of our consumers.
    • Guiding our presence in crucial business system reviews, enhancing our operational excellence across the region.
    • Navigating media landscapes in collaboration with our dedicated teams to maximize our brand's visibility and impact.

    Who You Are:

    A visionary marketer with:

    • 8+ years of rich marketing and leadership experience, preferably in FMCG.
    • A Bachelor's Degree in Marketing or related fields.
    • Expertise in transforming marketing strategies into unforgettable brand experiences.
    • Keen business acumen and a proven track record of managing marketing budgets effectively.
    • The ability to thrive in a diverse, cross-functional team environment, with experience in fostering robust relationships both internally and externally.

    go to method of application »

    Senior Director, Frontline Marketing

    Your Role:

    As a key member of our team, you'll:

    • Align With Bottlers: Collaborate closely with bottlers to align on marketing priorities, leveraging consumer insights and strategic plans to achieve shared objectives.
    • Strategize and Innovate: Provide critical input on portfolio strategies and brand plans, identifying local innovation opportunities and guiding the commercialization of new projects.
    • Amplify Our Voice: Lead the localization and amplification of integrated marketing campaigns, ensuring they resonate with our diverse consumer base.
    • Lead With Excellence: Review and approve marketing plans, oversee local activations, and showcase best practices that can be scaled across regions.
    • Build Strong Relationships: Develop and maintain relationships with key bottlers, ensuring alignment and support for our marketing agenda.
    • Guide Your Team: Lead your team through situational coaching and talent development, driving towards success as measured by volume, share, and profit.

    Who You Are:

    • You hold a Bachelor’s degree in marketing or a related field.
    • You bring 12-15 years of significant marketing and leadership experience, preferably within the food and beverage sector.
    • You have direct experience with marketing activations and a deep understanding of business and commercial acumen.
    • Your experience includes working with external partners, cross-functional and cross-geographical teams.
    • You are adept at developing relationships, coordinating marketing activities, and guiding media buying processes.

    Method of Application

    Use the link(s) below to apply on company website.


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