Marketing Lead at M-KOPA Solar

What you bring

• A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through launch to post-campaign impact reporting, with demonstrable accountability for budget and measurable sales uplift.
• Demonstrable experience directing agencies, influencer programmes and brand partnerships, alongside a disciplined content and social calendar, and the analytical ability to turn performance data and customer research into decisions.
• Established command of marketing operations, including request workflows, procurement, purchase orders and the stock of marketing materials and devices that retail activations depend on, with real comfort in dealer-network and retail environments.
• You'll also bring the judgement to know when a campaign needs to be more local, the credibility to make agencies do their best work, and the curiosity to ask a customer what they actually think. A degree in marketing or communications is welcome, but we care far more about what you've shipped.

What you'll do

• Set the agenda. Write the campaign briefs, localise and protect the brand across every execution, and run launches from content packs and retail activation plans through to the post-campaign review.
• Run the channels customers actually use. Direct the social channels and our WhatsApp channel, steer influencer campaigns from sourcing to posting, and deliver partnerships, promotions, and dealer and van branding that people notice.
• Own the evidence. Run SMS-based customer research and quarterly retail surveys, track spend against sales uplift and conversion, and bring leadership a clear view of what worked, what didn't, and what to do next.