Open Roles at Twyford Tile

ROLE PURPOSE

• The Interior Designer – Retail Plaza provides professional interior design consultation to help customers confidently select, combine and visualize MICASSO products within their spaces.
• The role transforms customer ideas, plans and lifestyle requirements into practical and inspiring design recommendations, helping customers move from:
• “I don't know what to choose” → “I can see exactly how my space will look.”
• The Interior Designer will support homeowners, architects, designers, developers and project customers with product selection, tile combinations, colour coordination, space planning, mood boards and visualization.
• The role should ultimately create additional reasons for customers to visit MICASSO Tile Plaza and increase customer confidence, product selection and sales conversion.

SIMPLE OWNERSHIP

• UNDERSTAND → DESIGN → VISUALIZE → RECOMMEND → SUPPORT SELECTION → CONVERT

KEY RESPONSIBILITIES

CUSTOMER DESIGN CONSULTATION

• Conduct one-on-one design consultations with showroom customers.
• Understand the customer's space, lifestyle, taste, project requirements and budget.
• Guide customers who are unsure about colours, finishes, tile combinations or overall design direction.
• Translate customer ideas into clear and practical interior concepts.
• Provide professional recommendations while respecting the customer's individual style.
• Support both walk-in and scheduled design consultations.

TILE & PRODUCT SELECTION

• Recommend appropriate MICASSO tiles according to the customer's space and intended application.
• Advise customers on:
• Colours
• Finishes
• Sizes
• Textures
• Patterns
• Tile layouts
• Applications
• Explain how different products affect the appearance and feeling of a space.
• Help customers confidently narrow multiple options into a coordinated final selection.
• Recommend products based on both design suitability and practical application.

PRODUCT PAIRING & COMPLETE SOLUTIONS

• Create coordinated combinations using different MICASSO products.
• Recommend suitable:
• Floor and wall combinations
• Feature-wall products
• Bathroom combinations
• Kitchen combinations
• Living-area combinations
• Indoor/outdoor transitions
• Sanitaryware and complementary finishes where applicable
• Encourage customers to consider the complete space rather than selecting individual tiles in isolation.
• Identify opportunities for cross-selling and complementary product recommendations.

The objective is to move from:

• ONE PRODUCT → COORDINATED PRODUCTS → COMPLETE MICASSO SPACE SOLUTION

SPACE PLANNING

• Review customer floor plans, measurements, photographs and reference images.
• Understand room proportions, circulation, lighting and intended use.
• Recommend suitable tile sizes, layouts and material combinations.
• Advise customers on how different design choices may visually affect room size, proportion and atmosphere.
• Assist customers in developing practical design solutions for residential and commercial spaces.

MOOD BOARDS & DESIGN CONCEPTS

• Prepare customer mood boards and design concepts.
• Develop:
• Colour palettes
• Material combinations
• Tile pairings
• Style directions
• Product selections
• Translate technical design thinking into visuals customers can easily understand.
• Maintain reusable inspiration concepts for common customer needs and spaces.

DESIGN VISUALIZATION

• Help customers visualize MICASSO products within their actual spaces.
• Prepare sketches, digital concepts, mood boards and basic 3D visualizations where appropriate.
• Use customer floor plans, photographs and measurements to demonstrate possible finished outcomes.
• Develop before/after or concept visuals for selected projects.
• Ensure visualizations are practical and based on available MICASSO products.

LIFESTYLE-LED DESIGN

Understand how the customer intends to use the space before recommending products.

Consider requirements such as:

• Family living
• Entertaining
• Relaxation
• Hospitality
• Rental properties
• Luxury residential spaces
• Commercial spaces
• High-traffic environments
• Children's spaces
• Indoor/outdoor living

Recommendations should combine aesthetics + functionality + lifestyle.

SALES SUPPORT & COMMERCIAL CONTRIBUTION

• Work closely with Sales Consultants during customer selection.
• Join consultations where customers require deeper design guidance.
• Help Sales Consultants resolve customer uncertainty around product selection.
• Recommend commercially appropriate solutions based on:
• Customer budget
• Available products
• Project requirements
• Design suitability
• Potential order value
• Support customers toward a clear final product selection.
• Identify opportunities to increase the customer's basket through relevant complementary products.

The Interior Designer is not expected to become a salesperson, but their expertise should make it easier for the customer to confidently make a purchasing decision.

DESIGN CONSULTATION PROGRAMME

• Support the development of MICASSO Tile Plaza's professional Design Consultation Service.
• Conduct scheduled design-consultation sessions.
• Prepare before each consultation by reviewing customer information, plans and requirements.
• Maintain appointment schedules and consultation records.
• Document recommendations made to each customer.
• Provide recommendations to Sales Consultants for follow-up.
• Support special consultation days, customer workshops and design events.

CUSTOMER FOLLOW-UP

• Maintain accurate records of customer consultations.
• Record products and concepts recommended during consultations.
• Share recommendations with Sales Consultants for quotation and follow-up.
• Where necessary, support follow-up consultations when customers require further design clarification.
• Track selected projects through to final product selection where possible.
• Document successful customer projects for portfolio development.

SHOWROOM INSPIRATION & EXPERIENCE

• Continuously identify ways to make MICASSO Tile Plaza more inspirational.
• Recommend:
• Room-set concepts
• Tile combinations
• Lifestyle installations
• Product pairings
• Display stories
• Colour stories
• Seasonal design concepts
• Work with Marketing and Plaza teams to improve product presentation.
• Help ensure displays demonstrate how customers can actually use MICASSO products, rather than simply displaying individual tiles.

MICASSO PRODUCT EXPERTISE

Develop excellent knowledge of the MICASSO portfolio including:

• Product ranges
• Sizes
• Finishes
• Textures
• Technologies
• Design inspirations
• Applications
• Available complementary products
• Understand the differences between product technologies and confidently recommend appropriate products according to customer requirements.
• Stay informed on newly launched MICASSO products and incorporate them into customer recommendations.

TREND & DESIGN INTELLIGENCE

• Keep up to date with interior design and architectural trends.
• Monitor developments in:
• Colours
• Materials
• Textures
• Wood-look surfaces
• Stone and marble looks
• Large-format surfaces
• Bathroom design
• Kitchen design
• Residential lifestyle trends
• Translate relevant trends into practical MICASSO product recommendations.
• Share useful design insights with Marketing and Sales teams.

CONTENT & MARKETING SUPPORT

Provide professional design expertise to support MICASSO marketing content.

Contribute ideas for:

• Design tips
• Product pairing content
• Room inspiration
• Educational videos
• New product demonstrations
• Trend content
• Customer design guides
• Social media content
• Showroom events and workshops

Support Marketing in ensuring design-related communication is professionally credible and relevant to customers.

PROJECT PORTFOLIO

• Maintain a portfolio of completed customer concepts and projects.
• Document:
• Before/after concepts
• Mood boards
• Customer spaces
• Product combinations
• Visualizations
• Completed installations where available
• Identify strong projects that can potentially become MICASSO customer case studies or marketing content, subject to appropriate customer approval.

QUALIFICATIONS & EXPERIENCE

Education

• Bachelor's Degree or Diploma in Interior Design, Interior Architecture, Spatial Design or related discipline.
• Formal training in architectural/interior visualization is an advantage.

Experience

• 3–5 years of practical interior design experience, preferably in a customer-facing environment.
• Experience in residential interior design is strongly preferred.
• Experience working with tiles, surfaces, kitchens, bathrooms, furniture, sanitaryware, finishes or building materials is an advantage.
• Experience conducting direct customer design consultations.
• Demonstrable experience creating mood boards, product/material combinations and space concepts.
• Experience supporting retail or showroom customers is highly desirable.

Technical Skills

The candidate should be comfortable using relevant design tools such as:

• AutoCAD
• SketchUp
• Adobe Photoshop / Illustrator
• Canva or equivalent presentation tools
• Basic 3D visualization/rendering software
• Microsoft PowerPoint

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ROLE PURPOSE

• The Retail Marketing Supervisor is responsible for the day-to-day marketing execution of MICASSO Tile Plaza, with the primary objective of increasing customer traffic, engagement, qualified leads and sales opportunities.
• The role owns the Plaza marketing calendar and ensures campaigns, events, partnerships, CRM activities, digital communication and customer engagement initiatives are properly planned, executed, tracked and improved.
• This is a hands-on execution and coordination role. The successful candidate should be able to take an agreed marketing objective and independently turn it into action without requiring constant supervision.

KEY RESPONSIBILITIES

Retail & Showroom Marketing

• Manage day-to-day marketing activities for MICASSO Tile Plaza.
• Develop initiatives that give customers compelling reasons to visit the showroom.
• Support positioning of the Plaza as a premium destination for tiles, surfaces and interior design solutions.
• Identify opportunities to improve customer engagement within the showroom.
• Coordinate in-showroom promotions, product displays and customer-facing marketing activities.

Campaign Management

• Plan and execute Plaza marketing campaigns from concept to completion.
• Translate marketing objectives into clear activities, timelines and deliverables.
• Coordinate campaign creatives, suppliers, Sales and Customer Service teams.
• Ensure campaigns have clear target audiences, calls-to-action and measurable objectives.
• Conduct post-campaign evaluations to determine performance and lessons.

Management of Tasks flow:

• Objective → Audience → Plan → Execution → Leads → Results → Learning

Lead Generation & Conversion Support

• Ensure Plaza marketing activities generate measurable business opportunities.
• Develop activities that increase showroom visits, consultations and enquiries.
• Track leads generated from campaigns, events, digital platforms and partnerships.
• Work closely with Sales to ensure marketing-generated leads are followed up.
• Monitor customer progression through:

Awareness → Showroom Visit → Consultation → Quotation → Sale → Follow-up

Events & Customer Activations

• Plan and coordinate Plaza events and activations.
• Manage initiatives such as:
• MICASSO Artisans Connect
• Designer and architect engagements
• Product launches
• Workshops
• Customer events
• Showroom consultation activities
• Coordinate invitations, suppliers, materials, guest communication and event logistics.
• Capture leads and evaluate results after every activation.

CRM & Database Marketing

• Maintain and segment the Plaza customer and professional database.
• Develop targeted WhatsApp, SMS and other CRM campaigns.
• Create follow-up communication for enquiries, showroom visitors and event attendees.
• Segment customers based on interests, customer type, project requirements and stage in the buying journey.
• Track response and conversion from database marketing activities.

Partnership Development

Identify and coordinate mutually beneficial partnerships with:

• Interior designers
• Architects
• Contractors
• Property developers
• Real estate businesses
• Lifestyle brands
• Complementary home and interior businesses

Develop activities that generate referrals, customer traffic, leads and increased brand visibility.

Digital Marketing & Content Coordination

• Support organic and paid digital campaigns for MICASSO Tile Plaza.
• Prepare monthly content and activity plans.
• Brief designers, photographers, videographers and agencies where required.
• Ensure content supports business objectives rather than communication alone.
• Monitor campaign performance and recommend improvements.
• Ensure new products, showroom experiences, promotions and customer solutions are consistently communicated.

Customer Experience

• Identify opportunities to make the MICASSO Tile Plaza customer experience more engaging.
• Support development of customer consultation experiences, product discovery activities and showroom engagement.
• Work with Sales, Customer Service and the Interior Designer to improve customer touchpoints.
• Collect customer feedback and recommend improvements.

Competitor & Market Intelligence

• Regularly monitor competitor showrooms, promotions, campaigns, events and digital communication.
• Track relevant trends within tiles, interiors, property and home improvement.
• Identify opportunities or threats and recommend appropriate marketing responses.
• Maintain simple competitor intelligence reports for management.

Planning, Reporting & Performance Tracking

• Prepare and maintain a monthly Plaza marketing calendar covering:
• Campaigns | Events | Digital | CRM | Partnerships | Product Launches | Customer Activities
• Produce concise performance reports showing:
• Activity → Investment → Leads → Visits → Quotations → Sales → Learning
• Monitor agreed marketing KPIs and identify areas requiring improvement.

Coordination & Leadership

• Coordinate creative agencies, suppliers and other marketing service providers.
• Work closely with Plaza Sales, Customer Service and Interior Design teams.
• Ensure marketing activities are completed according to agreed timelines and standards.
• Follow up proactively rather than waiting for the Marketing Manager to drive every activity.
• Identify problems early and propose solutions.

REQUIRED QUALIFICATIONS

Education

• Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Retail Marketing or related field.
• Additional certification in Digital Marketing, CRM, Events or Project Management is an advantage.

Experience

• 3–5 years' experience in marketing, preferably within retail, interiors, building materials, property, lifestyle, furniture, home improvement, FMCG or another customer-facing business.
• Demonstrated experience independently executing marketing campaigns.
• Experience coordinating events, activations or customer engagement activities.
• Experience working with sales teams and supporting lead generation.
• Experience managing suppliers, agencies or creative teams.
• Experience with CRM/database marketing is an advantage.

REQUIRED SKILLS & COMPETENCIES

The ideal candidate should demonstrate:

Commercial Thinking

• Understands that marketing must ultimately contribute to enquiries, customer visits, quotations and sales.

Strong Execution Ability

• Can independently move from an idea or objective to a completed activity.

Planning & Organization

• Can manage several campaigns, suppliers, deadlines and events simultaneously.

Initiative

• Identifies opportunities and solutions before being asked.

Customer Understanding

• Understands how customers move from awareness and interest to purchase.

Communication Skills

• Can communicate clearly with customers, partners, suppliers and internal teams.

Digital Marketing Knowledge

• Understands social media, paid campaigns, CRM, WhatsApp marketing and basic performance measurement.

Event Coordination

• Can independently coordinate customer events and activations.

Analytical Ability

• Can interpret simple campaign and sales data and identify what is working.

Partnership Development

• Confident engaging architects, designers, developers and other external partners.

Leadership & Coordination

• Can drive suppliers and internal teams to complete agreed actions without constant management intervention.

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ROLE PURPOSE

• The Product Marketing Officer (PMO) is responsible for coordinating MICASSO's new product introduction process and showroom excellence programme across the distributor network.
• The role ensures that every new product moves smoothly from development → launch preparation → distributor rollout → display → market feedback, while ensuring MICASSO showrooms consistently meet required brand, merchandising and customer experience standards.
• The PMO acts as the coordination and control point between Marketing, Sales, Factory, Product, Design and distributors—tracking deadlines, identifying gaps and ensuring agreed actions are completed.

SIMPLE OWNERSHIP

• NEW PRODUCT → PREPARE → LAUNCH → DISPLAY → CHECK → RECTIFY → TRACK

KEY RESPONSIBILITIES

NEW PRODUCT INTRODUCTION & COORDINATION

• Coordinate the end-to-end New Product Introduction (NPI) process from product development through market launch.
• Maintain a master New Product Launch Tracker covering all upcoming and recently launched MICASSO products.
• Coordinate with Factory, Product, Sales, Marketing, Design, Procurement and other relevant teams.
• Track product information including specifications, product codes, pricing, packaging, samples, marketing requirements and launch dates.
• Follow up on outstanding actions and escalate delays that may affect launch timelines.
• Ensure Sales and distributors receive the correct product information before launch.
• Maintain accurate product launch documentation.

Expected process:

• Product Development → Product Information → Marketing Preparation → Sales Preparation → Distributor Readiness → Launch → Display → Market Feedback

LAUNCH READINESS & TERMINAL CHECKS

• Own and coordinate the Terminal Check process for MICASSO new products.
• Maintain standardized Terminal Check and Launch Readiness checklists.
• Confirm that all launch requirements are ready before market rollout.
• Verify:
• Product specifications
• Product quality
• Product codes
• Packaging
• Pricing
• Product samples
• Product stickers
• POSM
• Display requirements
• Marketing communication
• Sales information
• Identify gaps and assign corrective actions before launch.
• Coordinate final launch-readiness confirmation with relevant departments.
• Prepare Terminal Check Reports and maintain supporting evidence.

NEW PRODUCT MARKET ROLLOUT

• Coordinate with Sales to ensure new products are introduced to the required distributor network.
• Track product dispatch and distributor receipt.
• Ensure distributors receive relevant launch information and marketing support.
• Track product display implementation after dispatch.
• Collect photographic evidence of displays and launch execution.
• Follow up on distributors where product display or launch execution is incomplete.
• Maintain a clear rollout tracker by product, distributor, region and status.

SHOWROOM EXCELLENCE & COMPLIANCE

• Coordinate MICASSO's distributor showroom checking programme.
• Conduct scheduled and random showroom inspections.
• Assess showrooms against approved MICASSO standards covering:
• Product displays
• Branding
• Merchandising
• Price tags
• Product information
• POSM
• Display racks
• Sample houses
• Cleanliness and presentation
• Customer-facing communication
• Collect photographic evidence during inspections.
• Prepare clear showroom inspection reports highlighting gaps and required actions.
• Assign and follow up rectification actions with Sales and distributors.
• Maintain a showroom compliance tracker.
• Escalate recurring or unresolved compliance issues.

Showroom Excellence Process:

• CHECK → IDENTIFY GAP → ASSIGN ACTION → RECTIFY → VERIFY → CLOSE

DISPLAY & MERCHANDISING COORDINATION

• Ensure new and priority MICASSO products receive appropriate showroom visibility.
• Coordinate product display requirements with Sales and distributors.
• Check correct use of display racks, product samples, stickers and supporting POSM.
• Identify outdated, damaged, incorrect or poorly positioned materials.
• Recommend improvements to showroom merchandising and product presentation.
• Support implementation of new showroom display standards and guidelines.

NEW PRODUCT MARKETING SUPPORT

• Coordinate the marketing requirements needed for successful new product introductions.
• Prepare launch briefs containing product information, target market, key selling points and required communication materials.
• Coordinate with designers and relevant marketing teams to ensure required launch assets are prepared.
• Ensure product communication is accurate and consistent across distributor touchpoints.
• Support Sales with product information required for dealer communication and customer engagement.

FIELD & MARKET INTELLIGENCE

• Collect structured feedback from distributors, Sales teams and showroom visits.
• Monitor customer and distributor reactions to newly launched products.
• Identify recurring product questions, objections or market concerns.
• Monitor competitor product introductions, displays and showroom execution.
• Report relevant competitor pricing, positioning, promotions and merchandising observations.
• Provide actionable field insights to Marketing and Product teams.

CROSS-FUNCTIONAL COORDINATION

Work closely with:

• Marketing – launch communication and brand requirements
• Sales – distributor rollout, displays and rectification
• Factory/Product – product specifications and readiness
• Design – product communication and display requirements
• Distributors – implementation and compliance
• Management – progress, risks and corrective actions
• The PMO is responsible for ensuring that agreed actions do not stop at meetings or instructions—they are followed through to completion.

REPORTING & TRACKING

Prepare concise weekly and monthly reporting covering:

• New Product Launch Tracker
• Product launch readiness
• Terminal Check status
• Distributor rollout status
• New product display status
• Showroom checking progress
• Showroom compliance scores
• Outstanding rectifications
• Field observations
• Competitor observations
• Key risks requiring management attention

Reports should clearly communicate:

Requirement → Current Status → Gap → Responsible Person → Deadline → Evidence → Closure

QUALIFICATIONS & EXPERIENCE

Education

• Bachelor's Degree or Diploma in Marketing, Business Administration, Project Management, Retail Management, Communications or related field.
• Additional training in Project Management, Retail Merchandising or Product Marketing is an advantage.

Experience

• 2–4 years' relevant experience in Product Marketing, Project Coordination, Trade Marketing, Retail Marketing, Showroom Operations, Merchandising or similar roles.
• Experience coordinating new product launches or NPI projects is highly desirable.
• Experience conducting retail/showroom inspections or audits is an advantage.
• Experience working with distributors or dealer networks is preferred.
• Experience coordinating multiple departments and stakeholders.
• Building materials, tiles, interiors, FMCG, consumer durables or other distributor-led industry experience is an advantage.

REQUIRED SKILLS & COMPETENCIES

Project Coordination

• Can manage multiple products, timelines, stakeholders and deadlines simultaneously.

Strong Follow-Through

• Does not stop at giving instructions; follows actions until completion.

Attention to Detail

• Can identify incorrect products, codes, prices, POSM, branding or displays before they become market problems.

Organisation

• Maintains accurate trackers, reports, documentation and photographic evidence.

Problem Solving

• Identifies gaps early and proposes practical solutions.

Communication

• Can coordinate confidently with Sales, distributors, Factory and internal departments.

Analytical Thinking

• Can identify patterns from showroom inspections, product performance and field feedback.

Commercial Awareness

• Understands that product launches and showroom standards should ultimately support product sell-through.

Field Orientation

• Comfortable travelling regularly to distributor outlets and conducting physical showroom inspections.

Accountability

• Takes ownership of assigned projects and does not require constant follow-up from the Marketing Manager.

KEY PERFORMANCE INDICATORS – KPIs

The PMO should be measured against:

• % of new products launched on schedule
• % of launches completing Terminal Check before rollout
• Product launch readiness completion rate
• % of targeted distributors receiving new products
• % of targeted distributors displaying new products correctly
• New product display completion turnaround time
• Number/% of showrooms inspected against plan
• Showroom compliance score
• Rectification closure rate
• Average time to close showroom rectifications
• Accuracy and timeliness of reporting
• Quality of launch documentation
• Quality and usefulness of field/market intelligence