Interior Designer at Twyford Tile

ROLE PURPOSE

• The Interior Designer – Retail Plaza provides professional interior design consultation to help customers confidently select, combine and visualize MICASSO products within their spaces.
• The role transforms customer ideas, plans and lifestyle requirements into practical and inspiring design recommendations, helping customers move from:
• “I don't know what to choose” → “I can see exactly how my space will look.”
• The Interior Designer will support homeowners, architects, designers, developers and project customers with product selection, tile combinations, colour coordination, space planning, mood boards and visualization.
• The role should ultimately create additional reasons for customers to visit MICASSO Tile Plaza and increase customer confidence, product selection and sales conversion.

SIMPLE OWNERSHIP

• UNDERSTAND → DESIGN → VISUALIZE → RECOMMEND → SUPPORT SELECTION → CONVERT

KEY RESPONSIBILITIES

CUSTOMER DESIGN CONSULTATION

• Conduct one-on-one design consultations with showroom customers.
• Understand the customer's space, lifestyle, taste, project requirements and budget.
• Guide customers who are unsure about colours, finishes, tile combinations or overall design direction.
• Translate customer ideas into clear and practical interior concepts.
• Provide professional recommendations while respecting the customer's individual style.
• Support both walk-in and scheduled design consultations.

TILE & PRODUCT SELECTION

• Recommend appropriate MICASSO tiles according to the customer's space and intended application.
• Advise customers on:
• Colours
• Finishes
• Sizes
• Textures
• Patterns
• Tile layouts
• Applications
• Explain how different products affect the appearance and feeling of a space.
• Help customers confidently narrow multiple options into a coordinated final selection.
• Recommend products based on both design suitability and practical application.

PRODUCT PAIRING & COMPLETE SOLUTIONS

• Create coordinated combinations using different MICASSO products.
• Recommend suitable:
• Floor and wall combinations
• Feature-wall products
• Bathroom combinations
• Kitchen combinations
• Living-area combinations
• Indoor/outdoor transitions
• Sanitaryware and complementary finishes where applicable
• Encourage customers to consider the complete space rather than selecting individual tiles in isolation.
• Identify opportunities for cross-selling and complementary product recommendations.

The objective is to move from:

• ONE PRODUCT → COORDINATED PRODUCTS → COMPLETE MICASSO SPACE SOLUTION

SPACE PLANNING

• Review customer floor plans, measurements, photographs and reference images.
• Understand room proportions, circulation, lighting and intended use.
• Recommend suitable tile sizes, layouts and material combinations.
• Advise customers on how different design choices may visually affect room size, proportion and atmosphere.
• Assist customers in developing practical design solutions for residential and commercial spaces.

MOOD BOARDS & DESIGN CONCEPTS

• Prepare customer mood boards and design concepts.
• Develop:
• Colour palettes
• Material combinations
• Tile pairings
• Style directions
• Product selections
• Translate technical design thinking into visuals customers can easily understand.
• Maintain reusable inspiration concepts for common customer needs and spaces.

DESIGN VISUALIZATION

• Help customers visualize MICASSO products within their actual spaces.
• Prepare sketches, digital concepts, mood boards and basic 3D visualizations where appropriate.
• Use customer floor plans, photographs and measurements to demonstrate possible finished outcomes.
• Develop before/after or concept visuals for selected projects.
• Ensure visualizations are practical and based on available MICASSO products.

LIFESTYLE-LED DESIGN

Understand how the customer intends to use the space before recommending products.

Consider requirements such as:

• Family living
• Entertaining
• Relaxation
• Hospitality
• Rental properties
• Luxury residential spaces
• Commercial spaces
• High-traffic environments
• Children's spaces
• Indoor/outdoor living

Recommendations should combine aesthetics + functionality + lifestyle.

SALES SUPPORT & COMMERCIAL CONTRIBUTION

• Work closely with Sales Consultants during customer selection.
• Join consultations where customers require deeper design guidance.
• Help Sales Consultants resolve customer uncertainty around product selection.
• Recommend commercially appropriate solutions based on:
• Customer budget
• Available products
• Project requirements
• Design suitability
• Potential order value
• Support customers toward a clear final product selection.
• Identify opportunities to increase the customer's basket through relevant complementary products.

The Interior Designer is not expected to become a salesperson, but their expertise should make it easier for the customer to confidently make a purchasing decision.

DESIGN CONSULTATION PROGRAMME

• Support the development of MICASSO Tile Plaza's professional Design Consultation Service.
• Conduct scheduled design-consultation sessions.
• Prepare before each consultation by reviewing customer information, plans and requirements.
• Maintain appointment schedules and consultation records.
• Document recommendations made to each customer.
• Provide recommendations to Sales Consultants for follow-up.
• Support special consultation days, customer workshops and design events.

CUSTOMER FOLLOW-UP

• Maintain accurate records of customer consultations.
• Record products and concepts recommended during consultations.
• Share recommendations with Sales Consultants for quotation and follow-up.
• Where necessary, support follow-up consultations when customers require further design clarification.
• Track selected projects through to final product selection where possible.
• Document successful customer projects for portfolio development.

SHOWROOM INSPIRATION & EXPERIENCE

• Continuously identify ways to make MICASSO Tile Plaza more inspirational.
• Recommend:
• Room-set concepts
• Tile combinations
• Lifestyle installations
• Product pairings
• Display stories
• Colour stories
• Seasonal design concepts
• Work with Marketing and Plaza teams to improve product presentation.
• Help ensure displays demonstrate how customers can actually use MICASSO products, rather than simply displaying individual tiles.

MICASSO PRODUCT EXPERTISE

Develop excellent knowledge of the MICASSO portfolio including:

• Product ranges
• Sizes
• Finishes
• Textures
• Technologies
• Design inspirations
• Applications
• Available complementary products
• Understand the differences between product technologies and confidently recommend appropriate products according to customer requirements.
• Stay informed on newly launched MICASSO products and incorporate them into customer recommendations.

TREND & DESIGN INTELLIGENCE

• Keep up to date with interior design and architectural trends.
• Monitor developments in:
• Colours
• Materials
• Textures
• Wood-look surfaces
• Stone and marble looks
• Large-format surfaces
• Bathroom design
• Kitchen design
• Residential lifestyle trends
• Translate relevant trends into practical MICASSO product recommendations.
• Share useful design insights with Marketing and Sales teams.

CONTENT & MARKETING SUPPORT

Provide professional design expertise to support MICASSO marketing content.

Contribute ideas for:

• Design tips
• Product pairing content
• Room inspiration
• Educational videos
• New product demonstrations
• Trend content
• Customer design guides
• Social media content
• Showroom events and workshops

Support Marketing in ensuring design-related communication is professionally credible and relevant to customers.

PROJECT PORTFOLIO

• Maintain a portfolio of completed customer concepts and projects.
• Document:
• Before/after concepts
• Mood boards
• Customer spaces
• Product combinations
• Visualizations
• Completed installations where available
• Identify strong projects that can potentially become MICASSO customer case studies or marketing content, subject to appropriate customer approval.

QUALIFICATIONS & EXPERIENCE

Education

• Bachelor's Degree or Diploma in Interior Design, Interior Architecture, Spatial Design or related discipline.
• Formal training in architectural/interior visualization is an advantage.

Experience

• 3–5 years of practical interior design experience, preferably in a customer-facing environment.
• Experience in residential interior design is strongly preferred.
• Experience working with tiles, surfaces, kitchens, bathrooms, furniture, sanitaryware, finishes or building materials is an advantage.
• Experience conducting direct customer design consultations.
• Demonstrable experience creating mood boards, product/material combinations and space concepts.
• Experience supporting retail or showroom customers is highly desirable.

Technical Skills

The candidate should be comfortable using relevant design tools such as:

• AutoCAD
• SketchUp
• Adobe Photoshop / Illustrator
• Canva or equivalent presentation tools
• Basic 3D visualization/rendering software
• Microsoft PowerPoint