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Q-Sourcing Servtec Group is a global management consulting firm that helps people make significant improvements to their business performance and realize their most important career goals.
About This Job:
Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.
On behalf of our client in the retail industry, we are looking for a competent, skilled, and experienced Manager-Brand Marketing to work in Nairobi.
Job summary:
Reporting to Senior Manager-Brand Marketing, the Manager – Brand Marketing is responsible for supporting the Senior Manager - Brand Marketing in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaigns planning & execution. The role holder will also be responsible for the implementation of our private label communication support plan across our key defined markets, ensuring providing proper support to the markets. He/she will work on optimizing the media strategy & media mix of the Brand through coordinating with the different markets and external media agencies.
DUTIES & RESPONSIBILITIES:
Brand Ownership
- Support Senior Manager - Brand Marketing in building our client’s mother brand and our client’s private labels across markets
- Support in campaign development through qualifying & briefing agencies across the region
- Lead on the execution of campaigns across different touchpoints
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
- Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
- Lead on the execution of our private label communication campaign across priority markets.
- Work closely with Insights team to measure and act upon Customer Insights and all developed elements
- Support the Head of Brand on the execution of New Concepts’ communication
Media Plan and implementation
- Work with Media agency to define and implement optimum media plan for all countries that our client’s Retail operates in.
- Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
- Define best practices of Online media planning in coordination with the Digital Marketing Team and share across markets
- Communicate the latest trends, updates and best practices in media planning to the team and countries
Human Capital Responsibilities
- Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and providing inputs to senior management
- Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
- Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
- Develop and implement on the job training for the team
- Provide inputs for the development of annual manpower plan
- Ensure the implementation of our client’s Retail’s corporate policies and relevant procedures
KNOWLEDGE, SKILLS, AND EXPERIENCE:
- Bachelor’s degree in business, marketing, or a related field
- 8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
- 2+ years of Retail experience is an advantage
- Excellent communication and writing skills
- Editor skills
- Ability to build agencies and team relationships
- Inquisitive and resourceful personality
- Superior appreciation of time limitations, priorities, and time allocation
- Demonstrates strong thought leadership and problem-solving abilities
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Job summary:
- The role is responsible and accountable for managing and monitoring Light Household products within their specific category. In addition, the role holder must monitor and record conversion rates, click-through rates, number of views, and search but not purchased. Finally, the Category Manager is responsible for analyzing data within their respective category and providing input and insights to support business decisions.
DUTIES & RESPONSIBILITIES:
- Manage respective categories in both top line and bottom line through the quality assortment, price, and content.
- Maintain main KPIs in the respective category, which include conversion rates, click-through rate, number of views, and search but not purchased.
- Support Category Lead during the process of negotiation to ensure best prices, deals, and a large number of goods within a specific category.
- Identify suitable opportunities for respective categories through selection, profitability, and sales trends-based customer needs.
- Analyze daily data pertaining to price fluctuations and price problems for specific categories.
- Build and maintain relationships with senior leaders of partnered vendors to grow and optimize the joint retail and import businesses within the scope of the specific category.
- Work to ensure a reliable, operational cost-effective flow of goods, from ordering to receiving.
- Monitor, analyze and own key performance indicators such as vendor import share, out of stock rate, vendor operational metrics, and marketing investments.
- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work.
- Apply and follow our client’s Retail’s Human Capital corporate policies and relevant procedures and instructions.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
- Bachelor’s degree in E-Commerce or Business Administration
- A minimum of 3 – 5 years of experience across product innovation, with channel E-Commerce experience.
- Retail industry experience is a plus.
- Excellent teamwork skills and people agility with a high level of collaboration.
- High level of problem-solving skills and detailed oriented.
- Solid analytical skills, trouble-shooting skills; planning, and organizational skills
- Operational agility and nimbleness to adapt to changing retail environment
- Proficient computer skills – MS Office, SAP, Salesforce, advanced Excel skills
- Excellent Communication and Interpersonal skills
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Job Role Description
To aggressively recruit customers in the assigned territories
Roles and responsibilities
- Customer Recruitment: Grow numbers through aggressive recruitment
- Training of potential customers on safe and helpful usage of the company products
- Reporting to the hub lead to ensure coordination & the delivery of products and services to the customer is fast
- Delivery and facilitation of signing of contracts with customers.
- Helping any customer who encounters challenges with the Company’s products and
- ensuring a timely and a satisfactory solution.
- Daily market intelligence and sharing the information with the supervisor and
- the other concerned parties.
Qualification Required
- Education: Diploma in business administration.
- Experience: At least 3 years’ working experience in FMCG and active sales in the low-income areas.
- Specialized Knowledge: FMCG sales penetration.
- Skills: Confident, very driven, Excellent sales and interpersonal skills
Skills & Qualities required:
- Business acumen
- Ability to work in low-income areas
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