Senior Field Sales Executive - Freight Forwarding at CDL Human Resource

JOB PURPOSE

• To drive revenue growth by identifying and acquiring new customers, managing existing client relationships, expanding market coverage, and achieving sales targets through regular field visits and effective sales strategies.

KEY RESPONSIBILITIES

• Identify and acquire new customers through field visits, networking, referrals, and direct prospecting.
• Develop and maintain a strong sales pipeline.
• Conduct regular visits to prospective and existing customers.
• Promote LCL, FCL, airfreight, customs clearance, transportation, and other logistics services.
• Prepare and follow up quotations to convert prospects into customers.
• Achieve agreed monthly, quarterly, and annual sales and gross profit targets.
• Develop existing customer accounts and identify cross-selling opportunities.
• Negotiate competitive and profitable rates with customers.
• Maintain strong relationships with key customers and decision-makers.
• Prepare customer visit reports and provide regular sales activity reports.
• Provide accurate sales forecasts and market feedback to Management.
• Work closely with Pricing, Operations, Finance, and Customer Service to ensure smooth customer onboarding and service delivery.
• Support collection of outstanding customer balances within assigned accounts.
• Monitor customer payment behaviour and escalate credit risks promptly.
• Maintain accurate records of prospects, quotations, customer visits, and business won.
• Represent the company professionally in customer meetings and industry events.
• Maintain confidentiality and protect the company's commercial interests and reputation.

KEY PERFORMANCE INDICATORS

• New customers acquired and activated.
• Monthly and annual gross profit generated.
• Sales revenue generated.
• Number and quality of customer visits.
• Number and value of quotations issued.
• Conversion of quotations into business.
• New LCL, FCL, and airfreight business secured.
• Growth of existing customer accounts.
• Sales pipeline value.
• Customer retention and repeat business.
• Collection performance of assigned accounts.
• Timely submission of sales and customer visit reports.

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree in Sales & Marketing, Business Administration, Logistics, Supply Chain Management, or a related field.
• 3–5 years' experience in sales in freight forwarding, logistics, shipping, clearing and forwarding, or a related B2B environment.
• Proven experience in field sales and new customer acquisition.
• Good understanding of LCL, FCL, airfreight, customs clearance, and logistics services.
• Proven ability to meet sales targets and convert prospects into customers.

KEY SKILLS & COMPETENCIES

• Strong sales and business development skills.
• Excellent communication, negotiation, and closing skills.
• Strong customer relationship management.
• Good commercial and profitability awareness.
• Strong networking and prospecting ability.
• Self-driven and results-oriented.
• Good planning and time management.
• Strong follow-up and reporting skills.
• Ability to work independently and as part of a team.
• High level of professionalism, integrity, and accountability.

​​​​​​​BENEFITS

• Medical Cover: Company-provided medical cover.
• Monthly Airtime: Company-provided monthly airtime for official business communication.
• Sales Incentive/Commission: Performance-based sales incentive/commission in accordance with the company's approved incentive structure. Targets, qualifying criteria, commission rates, and payment terms will be communicated separately by Management.