Overview
The Senior Advisor, Child Sponsorship Best Practices & Capability Building seeks to grow SO marketing capabilities and improve the quality and consistency of SO marketing, to support growth in sponsor retention, satisfaction and revenue. This role will co-create and evolve a retention and experience best practice framework and lead collaboration with SO Sponsorship marketing practitioners, including facilitating an engaged and effective global Community of Practice that encourages sharing and collaborative learning. You will consult with SOs to understand and overcome pain points, share knowledge and provide tools to improve results. Creating an effective and easily accessible knowledge management approach will also build capability through documented best practices including data-driven insights, strategies, tactics and sector-wide learnings.
Key Responsibilities
Strategic Framework Development
- Co-create and evolve a global retention best practices framework and sponsor experience model, grounded in evidence and responsive to the varied needs of Support Offices.
- Highlight and promote shared understanding of core retention drivers such as early engagement, compelling impact storytelling, sustained gratitude, and meaningful goodbyes.
- Support the development of lifecycle-aligned experiences that foster long-term connection between sponsors and the child sponsorship journey.
- Serve as the central point of accountability for defining, evolving, and curating best practices that drive sponsor retention and satisfaction across Support Offices. Ensure these are accessible, tested, and continuously updated based on global learnings
Support Office Consultation
- Partner with Support Offices to explore retention challenges, interpret sponsor behaviour data, and co-develop contextualized retention strategies.
- Share adaptable tools, frameworks, and models that Support Offices can tailor to improve sponsor loyalty and reduce churn.
Support Office Collaboration and Capacity Building
- Intentionally build Sponsorship marketing capabilities across the Partnership
- Enable connection and learning across the partnership with shared learning, peer exchange, and problem-solving (e.g., through working groups, learning calls, and knowledge hubs).
- Build a collaborative Community of Practice focused on innovating child sponsorship product.
- Identify patterns across Support Offices and surface shared learning opportunities to accelerate adoption of best practices. Lead structured feedback loops that connect learnings from local pilots to global strategy refinement
Leverage Data and Insights
- Effective use of global retention data, including cancellation trends and key behaviours across the sponsor lifecycle data to highlight the best and promising practices
- Translate findings into practical insights, learning briefs, and resources that Support Offices can use to refine their retention approaches.
- Lead the translation of global and local sponsor behaviour data into actionable strategies by synthesising patterns, identifying performance gaps, and prioritising next-step interventions in collaboration with Support Offices.
External Trends and Pilots
- Continuously monitor and assess innovations in supporter engagement and retention from both the nonprofit and commercial sectors. Translate these into actionable tools and testable models for SO adoption
- Encourage and support collaborative pilot initiatives and shared testing of promising retention models across multiple Support Offices.
Knowledge, Skills and Capabilities
Required Skills and Experience
- Bachelor’s or master’s degree in business, Marketing, or related field.
- Advanced education, certification or equivalent experience in fundraising, customer experience, or data and analytics an advantage
- 5+ years of experience in product marketing, ideally with charity sector experience
- 5+ years managing large, complex projects with multiple stakeholders in a global environment.
- Strong understanding and experience in customer experience design
- Excellent written and verbal communication skills
- Strong in the use of data and insights to drive marketing decisions
- Experience with marketing tools and technology
- Highly relational with ability to effectively collaborate and influence globally
- Process simplification to drive efficiency and deliver an effective end-to-end experience
- Active Christian faith and alignment with World Vision’s mission and values
- Excellent written and verbal English is required.
Preferred Skills and Experience
- 10+ years of proven success employing cross-functional partnerships to increase effectiveness of marketing.
- Knowledge of and experience working with World Vision Support Offices.
Travel and Work Environment
- Occasional international travel may be required
- As expected for a virtual office environment with the addition of travel and the need to accommodate work across multiple time zones.
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Job Description:
Overview
The Senior Marketing Manager, Child Sponsorship Offer & Experience will be a strategic marketing leader who will partner closely with Support Offices to shape, align, and strengthen the child sponsorship product and sponsor experience. This role fosters global collaboration, shares emerging practices, and ensures consistent yet locally relevant implementation informed by shared learning and industry insights.
By championing the voice of the sponsor while balancing field realities, the role guides strategic decisions and innovations that enhance the experience for both children and sponsors. A digital-first mindset, a test-and-learn culture, and strong partnership with Support Offices will be central to driving the continued evolution of the sponsorship product—improving the marketing offer, refining product messaging, and enriching the overall sponsor journey.
This work is key to increasing the relevance and appeal of the sponsorship product, improving sponsor satisfaction and retention, and driving growth in sponsor engagement and revenue.
Key Responsibilities
Global Product Strategy & Positioning
- Co-develop and uphold a global framework for the child sponsorship product that aligns with World Vision’s mission, child impact outcomes, and sponsor expectations.
- Support consistency in product messaging and experience across markets, while enabling flexibility for local contextualization.
- Learn from SO case studies to develop a pricing strategy to maximise acquisitions and revenue
Product Evolution and Innovation
- In collaboration with SO Marketing leaders, continuously improve the Child Sponsorship product enhancing how it is communicated, delivered, and experienced.
- Test, identify and scale proven best messaging and marketing offer to improve acquisition.
- Facilitate SO product innovations that can support acquisition and retention goals, including new formats, storytelling methods, or engagement approaches.
- Ensure the integrity of the core product offer while helping the organization adapt to shifting donor expectations, behaviours, and technologies.
- Drive the shift to a digital-first sponsor journey by identifying and scaling technologies and platforms that enhance sponsor engagement, retention, and personalisation—especially in mobile and social touchpoints
Partnership and Enablement
- Collaborate with Support Offices and co-develop experience design strategies, storytelling frameworks, and sponsor engagement tactics.
- Create and curate adaptable tools, templates, and messaging resources that offices can use to support the sponsor journey.
Research and Insights
- Facilitate global research initiatives to understand sponsor needs, motivations, and responses to different product expressions.
- Monitor industry and donor trends to identify new directions for experience design and value communication.
Support Offices (SOs) Collaboration and Capacity Building
- Intentionally build Sponsorship marketing capabilities across the Partnership
- Enable connection and learning across the partnership with shared learning, peer exchange, and problem-solving (e.g., through working groups, learning calls, and knowledge hubs).
- Build a collaborative global community focused on innovating and strengthening the child sponsorship product.
- Act as a consultative partner to Support Offices by listening, co-designing and leading workshops and providing strategic advice to meet context-specific sponsor experience needs while ensuring alignment with the global sponsorship product framework.
Continuous Improvement
- Partner with Insights, Field Operations and other key partners to assess the effectiveness of product elements through sponsor engagement and satisfaction data.
- Promote a test-and-learn culture by piloting sponsor engagement strategies and product innovations in collaboration with SOs, incorporating feedback and performance data to iteratively refine approaches.
- Support an iterative, feedback-driven approach to product development, grounded in insights gathered from Support Offices and sponsors.
- Collaborate with key teams to define key experience KPIs, track progress, and guide ongoing product and strategy refinements
Knowledge, Skills and Capabilities
Required Skills and Experience
- Bachelor’s or Master’s degree in Business, Marketing, or related field.
- Advanced education, certification or equivalent experience in fundraising, customer experience design and digital marketing, an advantage
- 5+ years of experience in product marketing, ideally with charity sector experience
- 5+ years managing large, complex projects with multiple stakeholders in a global environment.
- Strong understanding and experience in customer experience design
- Excellent written and verbal communication skills
- Experience defining and using success metrics (e.g., NPS, retention, digital engagement) to drive continuous improvement in product marketing and donor experience
- Strong in the use of data and insights to drive marketing decisions
- Experience with marketing tools and technology
- Highly relational with ability to effectively collaborate and influence globally
- Process simplification to drive efficiency and effective end-to-end experiences
- Active Christian faith and alignment with World Vision’s mission and values
- Excellent written and verbal English is required.
Preferred Skills and Experience
- 10+ years of proven success in employing cross-functional partnerships to increase effectiveness of marketing.
- Knowledge of and experience working with World Vision Support Office
Travel and Work Environment
- 15% international travel
- As expected for a virtual office environment with the addition of frequent travel and the need to accommodate work across multiple time zones.
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