Senior Advisor, Child Sponsorship Best Practices & Capability Building at World Vision Kenya

Overview

The Senior Advisor, Child Sponsorship Best Practices & Capability Building seeks to grow SO marketing capabilities and improve the quality and consistency of SO marketing, to support growth in sponsor retention, satisfaction and revenue.  This role will co-create and evolve a retention and experience best practice framework and lead collaboration with SO Sponsorship marketing practitioners, including facilitating an engaged and effective global Community of Practice that encourages sharing and collaborative learning.  You will consult with SOs to understand and overcome pain points, share knowledge and provide tools to improve results.  Creating an effective and easily accessible knowledge management approach will also build capability through documented best practices including data-driven insights, strategies, tactics and sector-wide learnings.

Key Responsibilities

Strategic Framework Development

• Co-create and evolve a global retention best practices framework and sponsor experience model, grounded in evidence and responsive to the varied needs of Support Offices.
• Highlight and promote shared understanding of core retention drivers such as early engagement, compelling impact storytelling, sustained gratitude, and meaningful goodbyes.
• Support the development of lifecycle-aligned experiences that foster long-term connection between sponsors and the child sponsorship journey.
• Serve as the central point of accountability for defining, evolving, and curating best practices that drive sponsor retention and satisfaction across Support Offices. Ensure these are accessible, tested, and continuously updated based on global learnings

Support Office Consultation

• Partner with Support Offices to explore retention challenges, interpret sponsor behaviour data, and co-develop contextualized retention strategies.
• Share adaptable tools, frameworks, and models that Support Offices can tailor to improve sponsor loyalty and reduce churn.

Support Office Collaboration and Capacity Building

• Intentionally build Sponsorship marketing capabilities across the Partnership
• Enable connection and learning across the partnership with shared learning, peer exchange, and problem-solving (e.g., through working groups, learning calls, and knowledge hubs).
• Build a collaborative Community of Practice focused on innovating child sponsorship product.
• Identify patterns across Support Offices and surface shared learning opportunities to accelerate adoption of best practices. Lead structured feedback loops that connect learnings from local pilots to global strategy refinement

Leverage Data and Insights

• Effective use of global retention data, including cancellation trends and key behaviours across the sponsor lifecycle data to highlight the best and promising practices
• Translate findings into practical insights, learning briefs, and resources that Support Offices can use to refine their retention approaches.
• Lead the translation of global and local sponsor behaviour data into actionable strategies by synthesising patterns, identifying performance gaps, and prioritising next-step interventions in collaboration with Support Offices.

External Trends and Pilots

• Continuously monitor and assess innovations in supporter engagement and retention from both the nonprofit and commercial sectors. Translate these into actionable tools and testable models for SO adoption
• Encourage and support collaborative pilot initiatives and shared testing of promising retention models across multiple Support Offices.

Knowledge, Skills and Capabilities

Required Skills and Experience

• Bachelor’s or master’s degree in business, Marketing, or related field.
• Advanced education, certification or equivalent experience in fundraising, customer experience, or data and analytics an advantage
• 5+ years of experience in product marketing, ideally with charity sector experience
• 5+ years managing large, complex projects with multiple stakeholders in a global environment.
• Strong understanding and experience in customer experience design
• Excellent written and verbal communication skills
• Strong in the use of data and insights to drive marketing decisions
• Experience with marketing tools and technology
• Highly relational with ability to effectively collaborate and influence globally
• Process simplification to drive efficiency and deliver an effective end-to-end experience
• Active Christian faith and alignment with World Vision’s mission and values
• Excellent written and verbal English is required.

Preferred Skills and Experience

• 10+ years of proven success employing cross-functional partnerships to increase effectiveness of marketing.
• Knowledge of and experience working with World Vision Support Offices.

Travel and Work Environment

• Occasional international travel may be required
• As expected for a virtual office environment with the addition of travel and the need to accommodate work across multiple time zones.