Career Opportunities at Africa Nazarene University (ANU)

• Spearhead the communication and publicity agenda.
• Create the editorial content and delivery of a quarterly Aspire university magazine.
• Create and manage the publicity of the university both to the internal and external publics.
• Develop relevant content for owned channels.
• Support internal and external university launches and events.
• Develop and implement communication material in the form of articles, media content, speeches, website copy and social media content that engages the target market.
• Identify and develop news stories from within the organization.
• Support the production of promotional communication material and the distribution of the same with internal and external audiences.
• Maintain website content and manage social media platforms encouraging content sharing and audience engagement through relevant and up to date information.
• Create and maintain relationships with the University’s internal and external stakeholders primarily the government, media, donors and the general public.
• Enhance direct engagement with key stakeholders to facilitate the success of marketing and public relations efforts.
• Proactively generate media outreach strategies to facilitate media engagement and solidify relations that result in higher success rate of coverage of media content in both national and international media platforms.
• Conduct industry related market research and compile reports.

• Master’s degree in Mass Communication, Journalism, Public Relations or its equivalent.
• At least 5 years demonstrated experience in developing and implementing effective public relations and communications strategies.

• Strong written and verbal communication skills.
• Ability to tell a story in a compelling manner.
• Experience in producing technical promotional materials
• Ability to effectively interact and relate with all stakeholders
• Understanding of traditional and social media landscapes
• Strong attention to detail and organizational skills
• Strategic direct thinker with a proven ability to innovate, implement and optimize
• Proven track record of being able to develop and implement a campaign strategy based on an understanding of the customer needs and customer profile
• Great communication, organization, planning and prioritization skills, with strong attention to detail
• Strong experience of implementing, driving and managing complex multi-channel campaigns.
• Reporting and analytical skills

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• Manage 15 to 25 category specific market research projects per year.
• Work collaboratively with faculties and department teams to understand research needs and develop actionable insight.
• Perform analysis and interpretation of primary and secondary research data relating to our programs, segments, and competitors and make recommendations based on the analysis.
• Manage projects from inception through presentation:  supporting customized surveys/discussion guides/screeners, analyzing data, interpreting results and providing actionable insights from primary research.
• Synthesize and analyze secondary data, market information and competitive intelligence to provide actionable insights and business trend information.

• Spearhead the development of the university brand advertising strategies, including media and creative.
• Create integrated campaign strategies that are informed by a deep understanding of the business, programs and target audience.
• Developing creative, advertising plans and media plans.
• Ensuring that the adverts run accurately based on the planned impression, engagement.
• Negotiating with media houses to obtain credit, the best rates and most appropriate media spaces in advertising;
• Booking individual advertising spots across all offline and online platforms as per the campaigns;
• Consistently engaging in a process of identifying new digital media, tools and methods.
• Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple traditional and digital platforms.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Up-to-date with the latest trends and best practices in advertising and measurement.

• Must have a Bachelor degree in Marketing
• Possession of an MBA (marketing option) will be an added advantage

• Solid experience in marketing research, preferable in a marketing research firm.
• 5+ years of experience in marketing communications, branding, integrated campaign development and digital content/campaign development.
• Experience of managing social and digital channels
• Excellent interpersonal skills, good networking and relationship building skills and the ability to be an effective member of a team.
• Ability to perform multiple projects effectively and on time within tight/aggressive timescales.
• Strong analytical skills.