PR & Social Media Executive Job at Career Outsourcing

Responsibilities for the PR & Social Media Executive Job

• Curate relevant content to reach the company’s ideal customers
• Create, curate, and manage all published content (images, video and written)
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
• Conduct online advocacy and open stream for cross promotions
• Develop and expand community and/or blogger outreach efforts
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
• Design, create and manage promotions and Social ad campaigns
• Compile report for management showing results (ROI)
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly
• Monitor trends in Social Media tools, applications, channels, design and strategy
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the
• Social Media campaigns
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Qualifications for the PR & Social Media Executive Job

• Marketing Degree
• Minimum 2 years’ experience in a similar industry
• Ability to demonstrates creativity and documented immersion in various social media platforms
• Proficient in content marketing theory and application
• Working knowledge of principles of SEO
• Have experience in sourcing and managing content development and publishing
• Possesses functional knowledge and/or personal experience with WordPress
• Demonstrates winning Social Customer Service techniques
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
• Ability to take the lead and guide other employees when necessary