Brand Manager at Reckitt Benckiser (RB)

The position resides within the East Africa marketing function and will be responsible for the assigned brands within the category. The Brand Manager is expected to lead the brand growth agenda in line with the overall category strategy across East Africa as set by Area.

Is this You?

• Min 4 Years of brand management experience within an FMCG environment
• Very strong understanding of marketing fundamentals
• Strong understanding of trade marketing
• Educated to minimum bachelor’s degree level in a business related field
• Marketing for a brand or group of brands in the market with responsibility for activation excellence of power-brand plans.
• Development, implementation and refinement of spend plans with complete control & management of the same
• New Product Development
• Development, implementation and refinement of the in-store demonstration programs
• Development and implementation of materials to drive in-store visibility e.g. point of sale, shippers, displays
• Flawless execution of direct consumer contact activities
• initiate and manage market research projects
• annual media plans for the brand
• drive and monitor agencies delivery on KPIs
• Working closely with Trade Marketing and Sales to ensure brand promotional plans are executed in market, aligned with the overall brand strategy
• Monthly brand reviews of Brand P & L, analysis of sales in, sales out data, household panels, competitor activities and consumer KPI’s to identify key learnings and suggest action plans thereof.
• Strategic thinker
• Results oriented, entrepreneurial and self-motivating
• Ability to think outside the box and creative
• Tenacious and resilient, driven to achieve even when faced with obstacles

   

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.