Marketing Lead at Unilever Kenya Limited

Job Number: 180005PN

MAIN JOB PURPOSE

Overall responsible for developing the East Africa Brand Marketing Plan and building business partnerships with regional category/brand team as well as customer marketing, finance and supply chain. In addition, the role is responsible for monitoring brand performance and implementing solutions.

JOB SUMMARY

• Leads and inspires multi-functional teams to create regional Brand Marketing Plans which builds the brands in key channels and moves the brand equity towards the global vision.
• Leads the development and execution of launch and re-launch plans using funds efficiently to achieve measurable objectives.
• Leads the deployment of communication content in the local market at all relevant consumer and
• shopper touch points.
• Drives performance evaluation of regional support activities and in-store implementation against measurable objectives and relentlessly seeks ways to improve effectiveness of investments.
• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.

KEY REQUIREMENTS

• 9+ years’ experience with at least three roles at WL2 in Brand Building, Brand Development, Customer Marketing or Account Management
• Proven experience in developing and implementing effective and integrated Brand Marketing Plans
• Proven project and budget management experience