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  • Posted: Dec 5, 2018
    Deadline: Not specified
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    As Kenya’s trusted property website, BuyRentKenya connects agents and developers with buyers and renters conveniently online. Find your next home Whatever your needs and budget, easily find your new home in our range of Kenyan properties for sale by owner or by qualified real estate agents. You can easily compare prices of investing in a new developm...
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    Push Marketing Specialist

    Job Description

    Role Summary: Creating marketing campaigns and working with the company's PR Coordinator lead to see them executed.

    Reporting into: BRK Marketing Manager

    Marketing Channels: Email, Mobile Apps, WhatsApp and SMS 

    KEY RESPONSIBILITIES

    Organizational:

    • Communicate with colleagues and share insights on Slack
    • Utilise Trello to update task status
    • Weekly coordination and training with direct report 

    Reporting:

    • Update the Channel Master as required
    • Analyse KPIs performance and gather insights to improve the channel
    • Monthly completion of channel actuals vs targets in forecasts 

    Functional:

    • Write, have approved, execute and conclude channel improvement briefs on time
    • Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
    • Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
    • Support new offline and online projects/initiatives by the businesses
    • Manage channel ad placements and blast campaigns
    • Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
    • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
    • Draw insights on best practices, campaign enhancements, and new industry trends
    • Coordinate with design and content teams for visual assets and content

    KEY RELATIONSHIPS

    • Push Marketing Channel Expert
    • Marketing Manager - Property
    • Push Marketing Colleagues
    • Content Marketer
    • CRM Support Agent
    • Graphic Designer
    • PR Coordinator

     KEY SKILLS AND COMPETENCES

    Required:         

    • Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
    • Experience with web analytics tools such as Google Analytics
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Basic understanding of HTML for email template coding
    • A fast learner and all-around team player

    Desired:

    • Working experience in online marketing
    • University degree in Marketing, IT, Economics or a related field
    • Practical understanding of email and mobile marketing concepts
    • Strong copywriting skills for creating compelling messages

    go to method of application »

    Marketing Manager

    Job Description

    Reporting into: CEO / HOV

    Direct Reports: Designer, Push Specialist, Performance Specialist, Community Marketer

    KEY RESPONSIBILITIES

    Organizational:

    • Manage team to ensure omnichannel marketing campaign execution
    • Communicate with colleagues and share insights on Slack
    • Utilise Trello to manage & update task status
    • Weekly strategic call with Head of Vertical Sales & CEOl
    • Weekly ongoing tasks meetings with CEO 

    Reporting:

    • Weekly channel reports:
    • Email Health
    • CPC performance
    • Blog stats
    • Social media 

    Functional:

    • Own & drive all marketing OKR items for the business
    • Project manage all assigned campaigns and activities including reporting in line with ROAM structures and standards
    • Network to build partnerships with local professional bodies, private companies, governments, media outlets, press, blogs and influencers
    • Effectively execute media buying activities with allocated budget
    • Organising events including press conferences, exhibitions, open days and press tours
    • Sourcing and managing speaking and sponsorship opportunities
    • Write, have approved on time and record results in campaign, partnership and event briefs
    • Work with the Business CEOs to manage marketing budgets and ensure that campaigns for events and partnerships are aligned with brand strategy and produce impact on core KPIs for brand
    • Ideation of omnichannel campaigns
    • Build relationship with valuable partners on ground
    • Build relationship with in-house sales team and other key stakeholders
    • Own brand voice for the business
    • Coordinate weekly topics within community marketer
    • Ensure adherence visual guidelines across all channels

    KEY RELATIONSHIPS

    • HOS
    • HOP
    • Business CE
    • Marketing Specialists
    • PR Coordinator

    KEY SKILLS AND COMPETENCES

    • Minimum of 5 years’ experience in a marketing position.
    • 2-3 years’ experience in management
    • Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
    • Experience in strategy development and implementation
    • Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt Strategy
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Good interpersonal skills
    • Good organizational and planning skills
    • Up to date knowledge of marketing best practice.
    • Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
    • SEM
    • Social Media
    • Content / Blogs
    • SEO
    • Email / CRM
    • Outdoor / Events / PR
    • Radio / TV / Print
    • Highly motivated and results driven individual

    Method of Application

    Please send your application to careers@buyrentkenya.com

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