• Job Vacancies at BuyRent Kenya

  • Posted on: 5 December, 2018 Deadline: Not Specified
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    We are a young and dynamic Real Estate Marketplace/ Technology company headquartered in the Nairobi. Our company has a passion to create real estate marketing solutions for Kenya’s real estate professionals

    Push Marketing Specialist

     

    Job Description

    Role Summary: Creating marketing campaigns and working with the company's PR Coordinator lead to see them executed.

    Reporting into: BRK Marketing Manager

    Marketing Channels: Email, Mobile Apps, WhatsApp and SMS 

    KEY RESPONSIBILITIES

    Organizational:

    • Communicate with colleagues and share insights on Slack
    • Utilise Trello to update task status
    • Weekly coordination and training with direct report 

    Reporting:

    • Update the Channel Master as required
    • Analyse KPIs performance and gather insights to improve the channel
    • Monthly completion of channel actuals vs targets in forecasts 

    Functional:

    • Write, have approved, execute and conclude channel improvement briefs on time
    • Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
    • Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
    • Support new offline and online projects/initiatives by the businesses
    • Manage channel ad placements and blast campaigns
    • Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
    • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
    • Draw insights on best practices, campaign enhancements, and new industry trends
    • Coordinate with design and content teams for visual assets and content

    KEY RELATIONSHIPS

    • Push Marketing Channel Expert
    • Marketing Manager - Property
    • Push Marketing Colleagues
    • Content Marketer
    • CRM Support Agent
    • Graphic Designer
    • PR Coordinator

     KEY SKILLS AND COMPETENCES

    Required:         

    • Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
    • Experience with web analytics tools such as Google Analytics
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Basic understanding of HTML for email template coding
    • A fast learner and all-around team player

    Desired:

    • Working experience in online marketing
    • University degree in Marketing, IT, Economics or a related field
    • Practical understanding of email and mobile marketing concepts
    • Strong copywriting skills for creating compelling messages

    go to method of application »

    Marketing Manager

     

    Job Description

    Reporting into: CEO / HOV

    Direct Reports: Designer, Push Specialist, Performance Specialist, Community Marketer

    KEY RESPONSIBILITIES

    Organizational:

    • Manage team to ensure omnichannel marketing campaign execution
    • Communicate with colleagues and share insights on Slack
    • Utilise Trello to manage & update task status
    • Weekly strategic call with Head of Vertical Sales & CEOl
    • Weekly ongoing tasks meetings with CEO 

    Reporting:

    • Weekly channel reports:
    • Email Health
    • CPC performance
    • Blog stats
    • Social media 

    Functional:

    • Own & drive all marketing OKR items for the business
    • Project manage all assigned campaigns and activities including reporting in line with ROAM structures and standards
    • Network to build partnerships with local professional bodies, private companies, governments, media outlets, press, blogs and influencers
    • Effectively execute media buying activities with allocated budget
    • Organising events including press conferences, exhibitions, open days and press tours
    • Sourcing and managing speaking and sponsorship opportunities
    • Write, have approved on time and record results in campaign, partnership and event briefs
    • Work with the Business CEOs to manage marketing budgets and ensure that campaigns for events and partnerships are aligned with brand strategy and produce impact on core KPIs for brand
    • Ideation of omnichannel campaigns
    • Build relationship with valuable partners on ground
    • Build relationship with in-house sales team and other key stakeholders
    • Own brand voice for the business
    • Coordinate weekly topics within community marketer
    • Ensure adherence visual guidelines across all channels

    KEY RELATIONSHIPS

    • HOS
    • HOP
    • Business CE
    • Marketing Specialists
    • PR Coordinator

    KEY SKILLS AND COMPETENCES

    • Minimum of 5 years’ experience in a marketing position.
    • 2-3 years’ experience in management
    • Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
    • Experience in strategy development and implementation
    • Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt Strategy
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Good interpersonal skills
    • Good organizational and planning skills
    • Up to date knowledge of marketing best practice.
    • Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
    • SEM
    • Social Media
    • Content / Blogs
    • SEO
    • Email / CRM
    • Outdoor / Events / PR
    • Radio / TV / Print
    • Highly motivated and results driven individual

    Method of Application

    Please send your application to careers@buyrentkenya.com

    Have you ever wondered what people doing similar jobs in different companies and industries earn? Contribute anonymously to Kenya's No. 1 Salary Database. Join MySalaryScale.
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