Strategic Communications Consultancy at Namati

Specific Tasks and Deliverables for Consultant 

• A detailed report that contains case studies about successful and unsuccessful public awareness campaigns in Kenya that aimed to inspire action and/or behavior change. The report should examine at least three successful campaigns, as well as three unsuccessful campaigns. In addition, the report should include a detailed description of each campaign and an analysis of why each campaign was a success or failure. Possible campaigns to assess include: a) Popularization of 2010 Constitution prior to the referendum; b) Recent voter registration campaigns; c) Census awareness; d) Plastic bag ban; e) Michuki seatbelt campaign; f) Makonde movement; g) Anti-FGM campaign; h) Nyumba Kumi rollout; i) Huduma Centers rollout.
• Detailed analysis of the Community Land Act and recommendation for key messages that are likely to inspire people at the community level to take action to meet the requirements of the law. Each message should ideally contain at least three elements: a) Threat: Why should communities use the law to protect their land rights? What might happen if they do not take initiative? b) Opportunity: How can communities use the law to protect their community land rights? c) Action: How can communities request assistance in meeting the requirements of the law? What requirements can communities complete on their own, without external assistance?
• Field testing (in focus groups) of messages in at least two counties (counties will be agreed upon between consultant and Namati). Messages should be tested with the following population groups: a) Women; b) Men; c) Youth; d) Local opinion leaders; e) Elites; f) Various ethnic groups; g) Communities that face immediate threats vs people that do not face immediate threats.
• A memo outlining the most impactful communications channels to reach each population group. The memo should focus on addressing the following questions: a) What is the most effective means of communication to lead rural communities to take action? b) What is the most effective means of communication to lead county governments to take action?
• Development of a Community Land Act Public Awareness Toolkit. The toolkit should include the following components: a) Background and methodology; b) Most impactful messages; c) Recommendation for communicating key messages to each population group; d) Plan and budget for rolling out public awareness campaign in one county.

Consultancy Timeline We anticipate that we will begin working with the consultant in May 2019. All deliverables should be completed by October 2019.

Consultant Requirements 

• Deep knowledge of Kenyan cultural, social media, and communications contexts.
• Advanced degree in a communications-related field.
• At least seven years working directly strategic communications for civil society, governments, and/or political parties.
• Experience developing public awareness campaigns for low-literacy audiences.
• Experience working directly with communities in Kenya.
• Exceptional writing and communications skills.
• Ability to regularly meet and coordinate with Namati Kenya staff in our Nairobi office.
• Ability to travel to remote communities to carry out field testing of messages

To Express Interest

Please complete our online application form by March 31st, 2019. 

Note you'll be asked to supply the following-

• Concept note describing how the consultant would approach the tasks and deliverables (no more than three pages).
• A comprehensive budget for all deliverables and consultancy fees.
• CVs for lead consultant(s).
• Two writing samples (preferably published reports)