Moko Home + Living is a growing company bursting with innovation, creativity and passion. Our customers dream of a better night's sleep, a welcoming place to host their guests, a fun and safe place for their children to play. But they tell us this isn't easy - they have to settle for low-quality furnishings or break the bank. Join us in building the products, the brand, and the network to put quality living within everyone's reach.
Our 200-person strong team has reached over 100,000 Kenyan homes with our products so far, and we’re just getting started. Join us in bringing the dream of a smiley home to millions more.
WHAT YOU’LL DO
Moko’s goal is to change the way people experience their everyday home. We have an ambitious development pipeline that spans mattresses to sofas with the goal of making our customers’ dream of leading a modern lifestyle a reality. We’re looking to add a Senior Marketing Manager (aka Chief Fuss Maker) who will be responsible for leading Moko’s marketing strategy and activities. You'll be an excellent project manager who is able to juggle a variety of tasks under tight timelines. You'll put into use your knowledge of marketing strategy to create remarkable communications and content for current and future Moko fans. Finally, you'll be an excellent people manager, who can motivate and grow the team.
THE ROLE IN BRIEF
- Own and implement the marketing strategy for Moko
- Continuously improve our channel strategy, including both digital and traditional channels
- Anticipate and implement key levers to ensure continuous growth in customer acquisition in each channel
- Define the strategy and goals to drive creative content development and the distribution of content
- Conduct research and analysis of customer behavior to inform our channel and content strategies
- Measure and achieve key targets
- Set, cascade, and continuously review key results for the team, with a focus on targets of reach (aka ‘All eyes on moko’), engagement (aka ‘Moko-love’), and leads
- Analyze the performance of marketing activities against targets and identify drivers of each activity’s ability to meet the targets
- Set and manage the budget for all marketing activities so that targets are met through cost-effective activities
- Lead and grow a motivated team
- Provide 1-on-1 coaching for all direct reports to keep them inspired
- Coordinate and manage daily and weekly activities of the team to create a high-performing team where key results are always met
- Plan for all capacity requirements on the team and manage to hire accordingly
- Manage internal and external stakeholders
- Identify and manage outsourced providers to help us achieve our goals, e.g. graphic designers, media stations, etc.
- Build and sustain relationships with peers from other Moko teams to ensure smooth collaboration
- Sustain relationships with Moko’s marketing advisors to help us continuously iterate our market strategy
CAREER GROWTH + COMPENSATION
Moko invests in building the capacity and skills within our team. Your manager will invest significant time in your career development. We provide constant, actionable feedback delivered through mentorship from the senior management team. Because of our rapid growth, we constantly have new roles opening up and opportunities in many functions. This results in fast career growth for those who are ready to take up the challenge.
ARE YOU OUR DREAM CANDIDATE?
- You have deep knowledge and management experience in marketing and marketing strategy
- You are talented in managing people to achieve their goals
- You are an analytical thinker, and you frequently make decisions based on data and quantitative analysis
- You are an exceptional project manager and able to come up with and execute a detailed plan
- You thrive when you are able to take initiative to solve problems and come up with more efficient ways of achieving your goals
WHAT YOU’LL DO
As the Head of Customer Insights & Product Development, you will be the ideator and custodian of the customer experience journey, to ensure that each customer is wow-ed every time they interact with us. You will be the eyes and voice of our users and lead the development of new products that will make our mission “create a new smiley world” a reality. This position is ideal for someone who enjoys thinking about new ideas and executes them to achieve concrete results.
THE ROLE IN BRIEF
Make the MOKO brand THE smiliest and most-loved in the home+living solar universe
- Support the CEO to translate the MOKO vision and identity into a concrete strategy. Define the metrics that can measure that we’re on the right track to building the brand that we want to be.
- Ideate and (in collaboration with Head of Marketing) implement brand awareness campaigns that drive up our brand success metrics.
- Ideate and lead initiatives that are truly remarkable and that lead the “dreamers” (aka our target demographic) to spread the MOKO love through unsolicited word-of-mouth
- Create a brand ambassador program for all MOKO-ers to make our brand vision alive internally and get our teams to live and spread the MOKO promise
Be the maker and the custodian of an 11 stars customer experience journey
- Map the journey of our customers and look at the overall experience they go through
- For the main touchpoints define what an 11 stars experience should and could look like and support different teams (delivery team, customer care team) to make the 11 stars a reality
- Create systems to monitor how our customers perceive the MOKO journey and track if we’re keeping our 11 stars promise at each touch-point
Make MOKO’s digital and offline (including our retail shops) identity the most beautiful and wow-ing in the solar system
- Create and enforce a consistent visual and voice brand identity in all the resources that we release internally (policy docs) or externally (websites, FB page)
- Work with the People team to communicate the everyday life at MOKO that can make MOKO the most aspired company to work for
- Work with the Marketing and Retail team to create beautiful and out-of-this-world pop-up stores and showrooms: lead the design work and the ideation of the experience and pro
Design beautiful products that lead to viral word-of-mouth
- Support the CEO office with key user insights that lead to the genesis of new products
- Manage the different stakeholders in the process (industrial designer who designs the product, product engineer who makes the product into something that can be built, the manufacturing team that builds the product) to move from a vision to a concrete prototype
- Lead the prototype iteration, creating a team and system that can generate key insights. Inform how the product should be developed after having gone through “trial by fire” aka user testing
- Keep the project on time and budget while leaving room to pull the brake when needed to make truly wow products
In collaboration with the product engineering team, design, implement & operate a scalable product design & development engine
- Over time, document the product development process and create a predictable engine that allows knowing how long it takes us and how much it costs to produce new products
- Iterate the product development process and make it ready to grow at scale
- On a yearly and quarterly basis make accurate expenses and revenue projections for the Product Development team
ARE YOU OUR DREAM CANDIDATE?
- You have a passion for making new, rough ideas into something concrete and iterate on them
- You have an outstanding emotional intelligence and can understand what users say as much as what they don’t say
- You are a strong strategic planner, translating the MOKO brand into measurable and tangible outcomes that guide our teams to success.
- You have the ability and the passion to facilitate communication and effective collaboration between different teams and stakeholders with different backgrounds (product engineers, industrial designers, laypeople)
- You are a strong critical thinker and problem solver, using a sharp understanding of the bigger picture to effectively overcome hurdles.
- You are super organized and are able to handle different balls in the air and moving complex projects on time and on budget. You understand and have the courage to understand when you should stop the train to evaluate the path ahead instead of keeping moving the train along
- You are an adaptable professional who has drawn energy from working in an environment of rapid growth and change.
Method of Application
Interested and qualified? Go to Moko Home and Living career website on www.moko.co.ke to apply