Trade Marketing Manager at Armada Human Capital

Job Summary

To drive the customer marketing strategy, in line with brand and channel needs, to deliver brand and commercial objectives.

Job Objectives

Key Responsibilities

• Collaborate with marketing and regional managers to develop annual brand and marketing plans
• Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
• Identifying and proposing key brand visibility solutions across the markets
• Create activation tools and resources for both on and off trade engagements in the region.
• Manage implementation and execution of activation tools
• Coordinate and lead the POS management
• Use sales and distribution data to identify areas of opportunity by brand, channel and consumer.
• Effectively manage briefing and relationship with creative and promotional agencies
• Building strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management.

Customer Marketing

• Contribute to development of customer marketing strategies
• Implement parts of customer marketing strategies
• Assist in evaluation of customer marketing strategies

Stakeholder Relations

• Coordinate with marketing and sales teams
• Collaborate with external agencies
• Manage costs against approved budget

Experience & Qualifications Required

• Business Administration, Marketing or similar business degree. Ideally graduated from a recognized university.
• Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity.
• Strong sensitivity to the luxury or premium goods universe

Knowledge And Skills Required

Technical & Management Skills:

• Sense of business and strategic agility
• Balanced capabilities with regard to understanding brand strategies with a sales translation
• Advanced financial aptitude and familiarity with cost-benefit analysis
• Understanding of tracking metrics to evaluate marketing effectiveness
• High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
• Building effective relationships across the organization and with key stakeholders
• Ability to navigate in an amorphous environment
• Exceptional verbal, written and presentation skills

Personal & Interpersonal Skills

• Self-motivated and passionate about brand development
• Outgoing with excellent people skills
• Action-oriented with an inherent drive for results
• Highly creative with ability to learn fast