Digital Account Manager at TDF Advertising Ltd

Responsibilities:

• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
• Ensuring that the adverts run accurately based on the planned impression, engagement, CPC, CPA, CPL, CPS and lead statistics;
• Liaising and building relationships with clients and digital media owners;
• Negotiating with media owners to obtain credit, the best rates and most appropriate media spaces in online advertising;
• Booking individual advertising spots across all SNS and online platforms as per the campaigns;
• Producing costs, media plans and forecasts for clients;
• Ensures all relevant client and internal reports are produced on daily, weekly and monthly basis as per requirement;
• Consistently engaging in a process of identifying new digital media, tools and methods
• Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple SNS and digital platforms;
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Coming up with strategies for digital marketing for the clients.

• University degree in Marketing, Advertising, IT or a related field.
• +3 years’ work experience in a digital marketing environment.
• Google Adwords experience.
• Exhibited attained training level in Facebook’s Blueprint.
• Google Analytics and tracking pixel implementation skills.
• Working understanding of marketing goals and objectives.
• Rapidly adapt and respond to changes in environment and priorities.
• Excellent communication, leadership, problem solving, and analytical skills.
• Ability to elicit cooperation from senior management and other departments.