Sales and Marketing Manager at Aurum Consultants

Location: Kisumu

Sales and Marketing Manager Job Responsibilities 

• Accomplishes marketing and sales human resource objectives by ensuring proper delegation of duties and enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization’s value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.
• Excellent Communication and negotiation skills

Qualifications for the Sales and Marketing Manager Job

• Degree in Sales and Marketing or any other business related course from a recognized university
• Minimum of 3 years experience working as a Marketing Manager in an FMG company
• Experience in all aspects of developing and managing marketing strategies.
• Leadership skills
• Technical marketing skills
• Commitment and Excellence
• Excellent communication and inter personal skills.
• Quality and result oriented
• Trustworthy
• Hardworking.
• Willing to travel extensively
• Willing to be based in Kisumu
• Member of Marketing Society of Kenya (MSK)