Senior Sales & Marketing Manager Executive at Rose Avenue Group

Sales & Marketing Job Key Roles and Responsibilities

• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
• Communicating with target audiences and managing customer relationships;
• Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organization and the campaign;
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• Writing and proofreading copy;
• Liaising with designers and printers;
• Organizing photo shoots;
• Arranging the effective distribution of marketing materials;
• Maintaining and updating customer databases;
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Conducting market research, for example using customer questionnaires and focus groups;
• Contributing to, and developing, marketing plans and strategies;
• Managing budgets;
• Evaluating marketing campaigns;
• Monitoring competitor activity;
• Supporting the marketing manager and other colleagues.

Sales & Marketing Job Tasks

• Approaching potential customers with the aim of winning new business
• Listening to customer requirements and presenting appropriately to make a sale;
• Maintaining and developing relationships with existing customers in person and via telephone calls and emails; aiming to gain repeat business wherever possible.
• Cold calling to arrange meetings with potential customers to prospect for new business;
• Responding to incoming email and phone enquiries;
• Acting as a contact between a company and its existing and potential markets;
• Negotiating the terms of an agreement and closing sales;
• Gathering market and customer information;
• Representing their company at trade exhibitions, events and demonstrations;
• Negotiating on price, costs, delivery and specifications with buyers and managers;
• Challenging any objections with a view to getting the customer to buy
• Advising on forthcoming product developments and discussing special promotions;
• Creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
• Liaising with suppliers to check the progress of existing orders;
• Checking the quantities of goods on display and in stock;
• Recording sales and order information and sending copies to the sales office, or entering figures into a computer system;
• Reviewing your own sales performance, aiming to meet or exceed targets;
• Gaining a clear understanding of customers’ businesses and requirements;
• Making accurate, rapid cost calculations and providing customers with quotations;
• Feeding future buying trends back to employers;
• Attending team meetings and sharing best practice with colleagues.

Qualifications for the Sales & Marketing Job

• At least 5 years’ experience
• Open to all graduates but marketing is an increasingly competitive sector to enter and a degree/Higher National Diploma in; Marketing, Communications, Business Management or Advertising will be an added advantage
• A postgraduate qualification, such as one from the Chartered Institute of Marketing (CIM) may be desirable.
• Potential candidates need to show evidence of the following:
• Excellent communication and interpersonal skills, analytical skills, creativity
• The ability to work under pressure, flexibility and desire to sell
• Business awareness, influencing and negotiation skills;
• IT literacy.
• Positive, confident and determined approach;
• Resilience and the ability to cope with rejection;
• High degree of self-motivation and ambition;
• Hands on skills to work both independently and as part of a team;
• Capability to flourish in a competitive environment;
• Good level of numeracy.

Remuneration

Our client offers all the advantages one would expect from an industry leader including a competitive salary and a comprehensive benefits package.
Our client is an equal opportunities employer.