Brand Communications Manager at Pambazuka National Lottery

Primary Responsibilities for the Brand Communications Manager Job

• Reporting to the Head Of Marketing, provide thought leadership in the following areas: consumer behavior, consumer trends, promotional strategy, integrated marketing, emerging media, and measurement
• Deep understanding of digital marketing strategy and execution of the same
• Deep understanding of the customer, brand and business objectives.
• Creative brief writing and presentation to the stakeholders.
• Delivering constructive feedback on creative in development, with attention to whether the work is on strategy and works to meet marketing/business objectives.
• Contribute to post-campaign analysis gauging effectiveness of communications/approaches and providing direction on optimizations for existing and future campaigns.
• Provide input for optimization of the communication production or creative development process
• Work closely with the Head of Marketing to ensure concepts/executions are on strategy and relevant across all markets from a market perspective

Qualifications for the Brand Communication Manager Job

• Degree in a marketing or business discipline;
• 5 to 7 years current, related experience within a busy marketing environment;
• Experience in handling Digital marketing as an intervention for brand and product positioning
• Experience managing corporate communications in a fast-moving consumer goods category preferred.
• Excellent oral and written communications skills.
• Ability to think out-of-the-box to approach projects on time and within budget.
• Strong decision-making and problem-solving skills.
• Strong analytical and data driven thinking
• Experience in agency relationship management
• Excellent time management, organizational and project management skills.