CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Execute marketing plans in liaison with the Marketing Officer.
Timely distribution of marketing materials such as brochures, flyers and posters.
Generating live leads and making follow ups to be able to convert them into business
Advise on creation of advertisement and marketing materials to promote the college
Participate in evaluation of marketing activities to measure its effectiveness.
Implementation of Go-To market campaigns to reach the target market in a timely manner and ensure targeted enrollment.
Prepare monthly marketing reports on all marketing activities that have been implemented and develop continuous improvement strategy.
Participate in preparation of marketing budgets.
Implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the Jobplus brand.
Plan and execute marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future –marketing activities.
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